8 Tips for Keeping a Solid Sales Funnel With a Small Team
Many people truly believe that to increase sales and expand a firm, you need to hire more workers. However, to recruit additional staff, you must increase your revenue
What frequently occurs is that recruiting is postponed until a significant project is completed. Then it’s a mad sprint with everyone on deck to get the resources in place to make it work and keep the customer pleased.
When you’re dealing with all of this and have a tiny staff, it’s easy to drop the ball and ignore your sales funnel. This implies that you could wake up one day to find that the project is operating nicely, but your larger lead pipeline has dried up.
When the focus shifts away from managing a sales funnel, things can quickly go awry. It must be constantly replenished with high-quality leads, which are then pushed forward and finally converted into paying clients.
Whatever the reason for the shift in emphasis (and there might be several), it is critical to find a solution. There will be no business if there are no sales. That’s all there is to it. The first step is to examine your existing activities and procedures to identify any areas that may be improved.
When you’re on a small team, time is your biggest stumbling block. Consider all of the parts that contribute to your pipeline, both directly and indirectly, and look for methods to optimize and automate as much as possible. Here are some tips to get you started:
A sales pipeline MOT.Begin by inspecting the different stages of your pipeline:
- Are you concentrating your efforts on the appropriate deals?
- Do you receive the proper kind of leads?
- Is your system up to date and maintained regularly?
- How active is your pipeline (i.e., how well do leads migrate from one step of the buyer experience to the next)?
- Is there a sufficient number of leads per stage – are there any gaps?
These indicators will provide you with a fast sense of how healthy your pipeline is. Don’t be concerned if it needs work. Now we’ll take a deeper look at why it’s stagnating and, more importantly, what you can do about it.
Make your sales funnel more efficient.
When working with a small team, you won’t have much of a budget to play with. However, you must guarantee that you have a working sales funnel that generates the correct type of leads at the level you want.
The size of your pipeline will be significantly influenced by how you set up your funnel. Just keep in mind that the goal isn’t to get as many leads as possible. You need to obtain as many of the correct sorts of leads as possible. These are the leads who will be the best fit for your organization and are most likely to become clients. It’s pointless to waste time creating leads that will never convert.
Improve your time management skills.
A pipeline that does not generate enough leads at each level may simply be the result of poor time management. This is especially true for smaller teams, which may easily become distracted by all of the other aspects of operating and developing a firm.
Determine what you are not doing.
When was the last time you referred to your marketing strategy? Examine it to determine if there is anything you aren’t doing – or not doing very effectively – that may help you fill your pipeline.
Consider experimenting with something new, such as referral marketing, social selling, event marketing, and so on. All of these strategies are sometimes neglected when teams are pressed for time, yet they may be effective. Give them a shot.
Remember to check back in a week for four more useful hints.
Originally published 2021.10.06