01
What are anti-spam services and what are they for?
Anti-spam services are a type of software or platform that helps protect your email inbox from unwanted, unsolicited, and potentially harmful messages, often referred to as "spam". These services work by filtering incoming emails and categorizing them based on certain criteria. They use complex algorithms to identify typical characteristics of spam, such as suspicious email addresses, misleading subject lines, or malicious links. Some advanced services also provide additional features like anti-phishing protection and malware detection.
02
What can trigger spam filters?
Several factors can trigger spam filters. These include: the use of spammy phrases or excessive punctuation in the subject line or body; sending from a suspicious email address or a domain with a poor reputation; high bounce rates; sending a large number of emails in a short period; inclusion of numerous links or images; poorly formatted HTML in your emails; and recipients marking your emails as spam. Also, failing to include a physical address or an unsubscribe link in your emails can be red flags for spam filters.
03
Why are my emails being flagged as spam?
Your emails could be flagged as spam for several reasons. One common issue is poor email list hygiene – if many emails bounce back or recipients frequently mark your emails as spam, email service providers may flag your messages. Using certain keywords often associated with spam, like "free," "guarantee," or "no risk," can also trigger spam filters. Other factors include failing to include an unsubscribe link, sending an excessive number of emails, or having a low engagement rate. If your domain or IP address has been previously associated with spammy activity, this could also result in your emails being marked as spam.
04
How many emails can you send without being flagged as spam?
The number of emails you can send without being flagged as spam depends on various factors, including your email server, your domain's reputation, and your recipients' email providers. As a rule of thumb, many email servers allow about 100 emails per day for a new domain, and this limit can increase over time with good email practices. However, it's not just about quantity. Quality matters too. If your emails trigger spam filters due to content or you have high bounce rates or spam complaints, even a small number of emails could be flagged as spam.
