How to Create the Perfect Social Media Profile for Successful Selling. Part 1.
Is social selling just another tool in the marketing world, or is it a great way to convert leads into customers?
There are many misunderstandings about social media sales and even more misunderstandings about how to properly use them.
Today I’m going to get it straight. We’ll discuss what social selling is and how to create the perfect profile that engages rather than repels customers.
Social selling’s potency
Social selling entails utilizing the power of social media to interact with prospects where they spend the majority of their time – on social media. If you’re still relying on out-of-date sales funnels that rely on cold calls, you’re squandering a significant percentage of your earnings.
Social media sites such as Facebook, Twitter, and LinkedIn to communicate with potential buyers and move leads through the sales funnel are known as social selling.
The most significant issue that brands encounter when it comes to social media sales is that they are so focused on the selling components that they overlook the social components. Where do you start? First of all, you need to take a closer look at our profile.
How to make a social media profile for your brand that sells?
You will have a much easier time closing deals if your profile resonates with your target demographic. But, exactly, what makes a good social media profile? What do you want people to think when they look at your profile?
1.Don’t just be a brand; be a real person.
Individuals purchase from people, not from brands. Yes, your social media profiles should be professional, but they should also be personal. Be genuine, and don’t be hesitant to share your triumphs and setbacks.
They want to see the real you, not the Instagrammed version of your life if they’re going to trust you.
Pay attention to the differences between platforms; you don’t want to share pictures of your cat on LinkedIn, for example. That’s what social media platforms like Facebook and Instagram are for. Being authentic entails sharing more than simply the highlights of your life and who you are as a person.
Building connections is the key to selling, as any sales guide will tell you. This is true whether you’re making phone calls, following up on leads, or selling on social media.
Social media, on the other hand, allows you to be more personal and emotive. Emotion is one of the most significant drivers of inefficient marketing, according to the Harvard Business Review.
3.Show how you can help. Social selling, at its core, is about being part of a community. This means sharing and being helpful, not just sharing your brand’s latest blog post and patting yourself on the back for being “active.”
Your goal should be to view it primarily as a wealth of knowledge and resources, and not just as a salesperson promoting their product. Join different groups and interact with content that people are credibly sharing.
4.Create a positive first impression.
Your profile should give life to your business, illustrate your credentials, communicate your ideas, and appeal to your target market. Look at other people’s profiles for ideas and motivation.
5.Use keywords and phrases so that people looking for your products and services are more likely to find you. However, avoid long analyses and tedious corporate descriptions to avoid boredom. Instead, concentrate on your principles and qualifications.
6.Seek out relationships rather than just followers.
We can argue all day about whether your following count is a vanity statistic or not.
However, having 100 followers who connect with you and your work on a regular basis is far more useful than having 10,000 who don’t.
It may sound trite, but don’t forget to include the word “social” in your social media profile. The beauty of social media is that you can create relationships with people from all around the world in an instant.
Today we discussed 6 steps to create the perfect profile, and next Monday we will discuss the remaining points and summarize.
Originally published 2021.06.14