How to Increase your Response Rate. Part 1.
Do you want to learn 12 quick ways to boost your responsiveness? We’ll begin with 1-6 today and finish with the remaining six on Monday.
The more people who respond, the better. However, achieving such a high response rate can be challenging. Here are seven easy ways to boost your survey response rate overall.
1.Make your subject line unique.
- Adding a contact’s name, coworker’s name, or company name to the subject line (for example, “Intro: SalesAR| ABC”) makes it more personable.
- Avoid asking questions: For example, try replacing lines like “Time to chat?” with something like “Let’s chat!”. “Follow-up” or “Follow-up re: meeting” with “anything of interest?”
- Keep your subject lines to a minimum. Anything longer than 6 words, in particular, can cause a considerable drop in response rate.
2.Improve the format of your emails:
- Remove the majority of the formatting. Don’t use any fancy fonts or colors. Only use bold, italics, or underlining when writing. Bullets and numbered lists are also useful for organizing text while preserving a personal touch and professionalism.
- Make sure to sign your email professionally. Name, title, email, phone number, company name, website, and logo should all be included in your email signature. Including a professional-looking photo of yourself will also help to increase response rates, but keep the file size minimal.
3.Find the Right Time
- When it comes to email marketing and autoresponder sequence optimization, the first step is to determine when is the optimal time to send an email.
- Now, if you’re one of those people who read every guide on the internet, including this one, bear in mind that the advised optimal time to email does not apply to every firm because it’s based on industry trends.
- The most important thing is to send letters only on weekdays and in the time zone where the recipient is.
- Get to the Point
- It’s easy to get caught up in creating amazing content, but when it comes to email, customers expect the information to be delivered fast and succinctly.
- Keeping it short, simple, and to the point, experts agree that humans are innately lazy and prefer to do what requires the least amount of energy.
- Start by saying what you need to say, then build up your convincing argument.
5.In your calls to action, be specific.
- Nothing is more frustrating than being ordered to do something and having no idea what it is. Make sure that the action you want your reader to do is apparent in your email.
- If you’re looking for ideas, a call to action can be direct, such as a link or button that takes users to the checkout page, or indirect, such as a post or social share that engages users. In both cases, you should test the placement and type of call to action to see which one performs better.
6.Select Your Recipients
- Your target recipient list should be carefully crafted. It should only include people who are likely to be interested in purchasing your products or services. This list requires a significant amount of time to prepare. It’s also a good idea to figure out what the needs of folks on the list are.
- Sending a baby product promotion offer to persons over the age of 65, for example, will result in your email being a waste of time!!
- As a result, selecting the appropriate recipients is critical. When sending an email to a company, it is usually a good idea to send it to the person who deals with the product type you want to sell there.
An email has surpassed all other forms of commercial communication and marketing. Your email should leave a pleasant impression on the people who receive it.
Start putting our recommendations into practice, and your email response rate will skyrocket.
Originally published 2021.07.05