How to Increase your Response Rate. Part 2
Even though it is now summer and vacation season, people send emails and get answers to them. Today we will look at the remaining 6 tips on how to increase the number of replies to your emails.
7.Use branded templates that are professionally designed.
Make use of a branded, professional template. You can tell when a company is genuinely interested in email marketing, and you can also tell when they aren’t. A branded email template that matches your previous marketing efforts can make a positive first impression and increase the trust factor of your email.
If you are a customer of any of the email marketing software, you will have access to a large number of templates in the marketplace, but we recommend investing time and money in having a good custom template created (and be sure to test that template using one of our other tips to ensure it works for ALL readers, not just a few!).
Another no-brainer, but it’s still one of the most common errors in email campaigns. No one is obligated to open your email if you don’t have a compelling offer. That’s all there is to it. So make it worthwhile for them.
Consider unique incentives that will make reading your email worthwhile (a 2% off coupon won’t cut it), and if you can’t provide anything substantial, start contemplating new ways to provide value. For instance, provide a nugget of information that the reader can apply on the fly. Alternatively, refer to something that will be beneficial to them.
9.Don’t forget to ask questions
Asking open-ended questions after a newsletter or company update: If you issue a newsletter or company update, end it with a question that invites your subscribers to respond. Use questions to pique people’s interest in your products or services or learn more about your subscribers.
Also, take the opportunity to ask your subscribers for feedback. Sometimes the best approach is a direct approach. When you genuinely want responses, ask your subscribers to get back to you.
It may appear obvious, but most people would be shocked to learn how many emails they send without thoroughly rereading them.
Never put your faith in the mercy of the recipient. Even your appealing offer may not be enough to save the situation if you send a business email to your prospect with spelling or punctuation issues. As a result, make it a habit to proofread your emails thoroughly before sending them.
11.Request candid feedback from your team.
You may believe that your email has everything going for it, but it’s all too easy to get “too close” to the project and overlook potentially serious flaws that are right in front of your eyes.
Send a test email to someone you trust to get some honest feedback before you send that chilly email campaign. This easy procedure takes only a few minutes and might save you a lot of time and aggravation.
12.Focus on the benefits
One of the most basic marketing ideas is to focus on advantages rather than features. Despite this, most salespeople still start talking about features way too soon. Just make sure your cold emails are solely focused on benefits.
Writing effective cold emails isn’t difficult. If you’re having trouble getting people to respond to your cold emails, start using the ideas outlined above in your next batch. The more you explore with email, the better it will become.
Originally published 2021.07.13