What is Storytelling Emails and How to Use Them in Your Email Marketing
There are many different types of content out there, each with its own creative process. Content developers might be creating everything from whitepapers with thousands of words to pay-per-click advertising with only a few phrases.
What do all of these things have in common? They may both be used to convey a story.
Email marketing is generally somewhere in between long-form material with a lot of details and basic advertising that are purposely designed to be brief. It should come as no surprise that narrative is also a viable option to explore here. Let’s create your own storytelling email to make sure we’re on the right road?
- Make use of people to tell the story.
Characters that are relatable are at the heart of every story. A relevant name with which a narrative begins immediately establishes a bond between the reader and the story. A name in the subject line also generates immediate interest.
Similarly, having names in a story allows the listener or reader to begin picturing everything that is stated, allowing them to better understand the plot and making it more credible.
The most difficult difficulty in email marketing is getting the subject line to be interesting enough so that the user opens the email and reads it. This barrier is readily overcome if your topic line contains the name of a character.
For example, if your subject line reads, “Find out how Tom saved more than 1000 USD with us,” it should be more appealing than just stating, “People have saved 1000 USD ” Using names helps to make the story more credible. Try to test different subject lines and track what topics are more useful for a particular industry.
- Never use your email to make a sales pitch.
Every hour of the day, one sees advertising starting at the beginning of the day. Advertisements abound on the internet, in newspapers, and on billboards all around us; everyone is attempting to sell us something.
If your email also includes a sales pitch on the unique selling points of your products and services, the user is unlikely to read it all the way through. Email marketing is not intended to be a sales pitch for your product, but rather to register your brand in the reader’s memory and develop a relationship with the consumer. It is critical that you create a story around your product in order for consumers to be interested in your email.
- Tell About Your Experience
A story about a personal event has a huge influence on the user. It absolutely engrosses the reader. Photographs and videos are attached in emails where the user may see the user has a greater influence on the user.
A personalized story makes an impact on the reader and easily motivates the user to click on the call to action, so reach your email marketing goal. Sharing a personal narrative also helps to retain clients since they realize they have something more to give than you have and choose to continue with you.
I hope you enjoyed our suggestions, and I hope to see you back here in a week to complete my story.
Originally published 2021.11.23