Do you ever have the impression that your phone is listening to you? Perhaps you were planning a trip to Italy and your airline app switched to Rome flights automatically. Or you were looking for a refrigerator yesterday and today you received a -10% discount.
Don’t worry, you’re not being watched. You’ve probably seen website personalization, which is one of the most effective sales and marketing methods available. Personalization isn’t just for B2C; it also works for B2B. Here’s all you need to know about implementing this strategy.
Why should you personalize the material on your website?
Website personalization provides users with tailored material based on their preferences and demographics, such as location and previous purchases. You could, for example, customize a data dashboard to show a customer’s name when they check in or to highlight items linked to a recent transaction. Is it possible for website personalization to produce real, measurable marketing and sales results?
According to research, when a firm offers a tailored experience, 80 percent of customers are more likely to buy. Why is personalization so important to all cool companies? Because the appropriate website personalization strategy can assist in the following areas:
- Boost your sales
- Increase customer loyalty
- Better qualified leads
- Provide more customer insights
Here’s the thing: personalization isn’t only about giving customers a better experience; it’s also about providing businesses with a competitive advantage.
5 Ways to Personalize Your Website
Homepage. You can entirely change your homepage based on a visitor’s demography or user behavior, rather than just adjusting content suggestions.
Landing pages. Landing pages are a type of web page that is used The conversion rate of landing pages is infamously poor. Even a well-optimized landing page is unlikely to convert more than 10% of visitors. Personalizing landing pages allow you to solve specific difficulties and make prospects feel more at ease.
Reviews and case studies. There’s no denying that case studies and reviews boost sales. Website personalization, on the other hand, allows you to show them the proper kind of reviews.
Lead magnets. Here’s another example of using website customization to highlight different offers based on previous website behavior. Some companies offer different lead magnet recommendations based on the user’s past behavior. For example, a user who has expressed interest in marketing content would see a lead magnet that will interest him.
Call to action. CTAs have a big impact on conversions, and even minor tweaks can make a big difference. Consider this: by changing their CTA from “Start my free 30-day trial” to “Start your free 30-day trial,” one company witnessed a 90 percent increase in conversions.
What you can do:
- Visitors who suit your target audience will only see certain CTAs (speak to sales, get in touch, demo requests, webinars, and so on).
- Change the CTA on your blog to encourage the reader to sign up for a trial if they’re a returning visitor or have downloaded a piece of content already.
- If you have an upcoming event near your site visitor’s location, provide a call to action to learn more and register.
There’s always a fresh method to personalize, even when you think you’ve covered everything. Feel free to check out our blog every Monday for a lot more tips.
