Is social selling just another tool in the marketing world, or is it a great way to convert leads into customers? There are many misunderstandings about social media sales and even more misunderstandings about how to properly use them. Today I’m going to get it straight. We’ll discuss what social selling is and how to create the perfect profile that engages rather than repels customers.
Social selling’s potency
Social selling entails utilizing the power of social media to interact with prospects where they spend the majority of their time – on social media. If you’re still relying on out-of-date sales funnels that rely on cold calls, you’re squandering a significant percentage of your earnings.
Social media sites such as Facebook, Twitter, and LinkedIn to communicate with potential buyers and move leads through the sales funnel are known as social selling.
The most significant issue that brands encounter when it comes to social media sales is that they are so focused on the selling components that they overlook the social components. Where do you start? First of all, you need to take a closer look at our profile.
How to make a social media profile for your brand that sells?
You will have much easier time closing deals if your profile resonates with your target demographic. But, exactly, what makes a good social media profile? What do you want people to think when they look at your profile?
1. Don’t just be a brand; be a real person.
Individuals purchase from people, not from brands. Yes, your social media profiles should be professional, but they should also be personal. Be genuine, and don’t be hesitant to share your triumphs and setbacks.
They want to see the real you, not the Instagrammed version of your life if they’re going to trust you.
Pay attention to the differences between platforms; you don’t want to share pictures of your cat on LinkedIn, for example. That’s what social media platforms like Facebook and Instagram are for. Being authentic entails sharing more than simply the highlights of your life and who you are as a person.
2. Be empathetic
Building connections is the key to selling, as any sales guide will tell you. This is true whether you’re making phone calls, following up on leads, or selling on social media.
Social media, on the other hand, allows you to be more personal and emotive. Emotion is one of the most significant drivers of inefficient marketing, according to the Harvard Business Review.
3. Show how you can help
Social selling, at its core, is about being part of a community. This means sharing and being helpful, not just sharing your brand’s latest blog post and patting yourself on the back for being “active.”
Your goal should be to view it primarily as a wealth of knowledge and resources, and not just as a salesperson promoting their product. Join different groups and interact with content that people are credibly sharing.
4. Create a positive first impression
Your profile should give life to your business, illustrate your credentials, communicate your ideas, and appeal to your target market. Look at other people’s profiles for ideas and motivation.
5. Use keywords and phrases
People looking for your products and services are more likely to find you. However, avoid long analyses and tedious corporate descriptions to avoid boredom. Instead, concentrate on your principles and qualifications.
6. Seek out relationships rather than just followers
We can argue all day about whether your following count is a vanity statistic or not. However, having 100 followers who connect with you and your work on a regular basis is far more useful than having 10,000 who don’t.
It may sound trite but don’t forget to include the word “social” in your social media profile. The beauty of social media is that you can create relationships with people from all around the world in an instant.
Today we discussed 6 steps to create the perfect profile, and next Monday we will discuss the remaining points and summarize.
Today we will continue the topic of sales through your social profile and reveal the remaining principles that are extremely important for the creation of your ideal business profile.
7. Don’t be boring
Use your profile just in passing to offer in-depth industry insight, and complaints, discuss your company’s story, or talk about your products.
8. Post a photo
It may be worthwhile to hire a professional photographer to take photos that you can share on all of your social media platforms. Logos are commonly used by corporations, but you can display the human aspect of your company as a small business.
Here are some pointers on how to make a fantastic profile picture:
- Relevant and representational of YOU. – Establish trust by using a photo of yourself. Consider how you appear on a daily basis – your hair, cosmetics, glasses, and so on.
- 60 percent of the frame should be taken up by your face.
- Accessibility should be conveyed through your facial expression. Be professional, but not stern or solemn.
9. Allow some individuality
Show people who you are and what you believe in rather than being cold and corporate. What are the most important things you do outside of work and are they relevant and engaging enough for this social network?
Some accounts allow you to add more detailed information about yourself, such as your favorite books, TV series, and movies, to your profile. Many individuals overlook this, particularly in business profiles, yet this is a huge error. Use these areas as a resource for extra information and links.
10. It’s a good idea to encourage support and feedback in order to build your reputation
People will want to know how trustworthy you are, so include at least one professional accomplishment. Goals are crucial, too, since the people who see them can assist you in achieving them.
11. Follow relevant brands and people
- Follow local businesses, brands, and industry influencers. After creating a profile, one of the first steps to filing your feed with relevant content is to subscribe to relevant pages or persons.
- Give a connection request to the right people in the organization for any clients of your dreams, and if they say no (send them a tailored note with your request to improve your chances), subscribe to them so you can stay up to date on what they’re posting.
- Participate in what they’re saying and praise them for their accomplishments. If you say anything smart, they might double-check your credentials.
- When used appropriately, social media sales may produce spectacular results. It could also be a waste of time.
More and more people are using social profiles to judge whether or not they want to do business with someone or not. Don’t ruin your chances by having an outdated or incomplete profile. The steps in this article will help you build a compelling profile for potential clients and partners.
It’s totally up to you whether or not social media sales are successful. It will be simple to engage with potential customers and drive them through your sales funnel if you take the time to show up, participate, and give value.
Sadly, you will be disappointed if you utilize it as the main point of sale to persuade folks to buy your goods or service.
Before you post, take some time to consider your options. Consider whether you’re writing for profit or to develop trust and authority. Put the needs of your audience first, and sales will follow.
