Client Overview
ActiveCloud is a leading provider of cloud services for small and medium-sized businesses in Eastern Europe and the CIS region. With over 35,000 customers, they offer a wide range of IT solutions, including website and email hosting, scalable cloud infrastructure (IaaS), virtual desktops, business applications (SaaS), IT consulting, and security services.
The Challenge
ActiveCloud needed to:
- Identify decision-makers within retail, pharmaceutical, and manufacturing companies.
- Reach out to owners and IT directors to discuss new opportunities for cloud services.
- Secure a minimum of 5 appointments with interested leads.
SalesAR’s Approach
We focused on researching not only the companies provided by ActiveCloud but also expanded the list to target potential clients more effectively. With the project’s short timelines in mind, we conducted outreach and communication efficiently, resulting in 10 appointments.
Responsible team
The Solution
We started by researching the companies provided by ActiveCloud and expanding the list to target potential clients more effectively. Considering the project’s short timelines, we adjusted our outreach and communication strategy to deliver rapid results and secure 10 appointments.
How We Did It
Despite a slow project launch, we managed to achieve the desired results by:
- Receiving 26 interested replies during the first week of outreach.
- Setting up a few calls and effectively handling objections from prospects.
- Sending client presentations to everyone interested and arranging meetings with ActiveCloud’s representatives.
The Results
Despite a slow project launch, we achieved the desired results:
| 1,000 Contacts Reached out |
12 Appointment Booked |
30% Close Rate |
- Total Appointments: 12, surpassing the initial goal of 5.
- Contacts Researched: 1000, covering a broad spectrum of potential clients.
- Close Rate: 30%, indicating the effectiveness of our targeted outreach strategy.
Client Testimonial
SalesAR exceeded our expectations with their proactive and flexible approach. They delivered a high-quality database tailored to our Ideal Customer Profile and kept us informed with weekly progress reports. The team’s commitment to refining their strategy to improve results makes us confident in recommending SalesAR as a lead generation and sales partner.
Conclusion
Our collaboration with ActiveCloud demonstrated the effectiveness of a tailored and adaptable outreach strategy in generating high-quality leads and appointments. By understanding the client’s needs and adjusting our approach in response to the project’s progress, we exceeded the initial goal and delivered impressive results. This successful partnership highlights the value of targeted research, efficient communication, and a client-focused approach to lead generation and sales efforts. With SalesAR’s support, ActiveCloud continues to expand its market presence and strengthen its position as a leading cloud services provider in Eastern Europe and the CIS region.
