Client Overview
ActiveCloud is a leading provider of cloud services for small and medium-sized businesses in Eastern Europe and the CIS region. With over 35,000 customers, they offer a wide range of IT solutions, including website and email hosting, scalable cloud infrastructure (IaaS), virtual desktops, business applications (SaaS), IT consulting, and security solutions.
The Challenge
ActiveCloud needed to:
- Identify decision-makers within retail, pharmaceutical, and manufacturing companies who need cloud services.
- Reach out to owners and IT directors to discuss services and new opportunities for cloud services.
- Conduct lead generation for service providers and provide a minimum of 5 appointments with interested persons.
SalesAR’s Approach
We focused on researching not only the companies provided by ActiveCloud but also expanded B2B lead list to target prospects more effectively. With the project’s short timelines in mind, we conducted lead generation for providers, outreach and communication efficiently, resulting in 10 appointments.
Responsible team
The Solution
We focused on researching not only the companies provided by ActiveCloud, but also expanded the list of B2B leads to more effectively target prospects. Considering the project’s short timelines, we adjusted lead generation for service providers, our outreach and communication strategy to deliver rapid results and secure 10 appointments.
How We Did It
Despite a slow project launch, we managed to achieve the desired results by:
- Receiving 26 interested replies during the first week of lead generation for providers.
- Setting up a few calls and effectively handling objections from prospects.
- Sending client presentations to everyone interested B2B leads and arranging meetings with ActiveCloud’s representatives.
The Results
Despite a slow service launch, we achieved the desired results:
| 1,000 Contacts Reached out |
12 Appointment Booked |
30% Close Rate |
- Total Appointments: 12, surpassing the initial goal of 5.
- B2B Leads Researched: 1000, covering a broad spectrum of prospects.
- Close Rate: 30%, indicating the effectiveness of our lead generation for service providers.
Client Testimonial
SalesAR exceeded our expectations with their proactive and flexible approach to service provision. They delivered a high-quality database adapted to our Ideal Customer Profile and kept us informed with weekly progress reports about lead generation for providers. The team’s commitment to refining their strategy to improve results makes us confident in recommending SalesAR as a B2B lead generation and sales partner.
Conclusion
Our collaboration with ActiveCloud and case study demonstrated the effectiveness of an individual and adaptable outreach strategy in generating high-quality B2B leads and appointments. By understanding the client’s needs and adjusting our approach in response to the project’s progress, we exceeded the initial goal and achieved impressive results. This successful partnership highlights the value of targeted research, efficient communication, and a client-focused approach to lead generation for service providers and sales efforts. With SalesAR’s support, ActiveCloud continues to expand its market presence and strengthen its position as a leading cloud services provider in Eastern Europe and the CIS region.
