ApricusIT

Achieving Effective Outreach for a Leading European IT Outstaffing and Outsourcing Company

Industry IT Services and IT Consulting
Headquarters Regions Ukraine
Company size 11-50
Partnership Time Span 4 mos.

Client Overview

ApricusIT is a prominent European IT Outstaffing and outsourcing company with development centers in Ukraine. The company was founded by seasoned IT professionals with a wealth of experience, having worked on projects for renowned Fortune 500 organizations.

Challenges

The primary challenge for ApricusIT was to schedule 10 meetings with potential clients who expressed interest in expanding their software development teams and leveraging the architectural services provided by the company.

SalesAR’s Approach

To address this challenge, SalesAR established continuous communication with ApricusIT. Together, we delved into potential solutions that could capture the market’s interest, allowing us to test various hypotheses and ultimately achieve success.

Responsible team

Achieving Effective Outreach for a Leading European IT Outstaffing and Outsourcing Company photo - 8
Roman Shapoval Head of Outbound & Email Deliverability

Solutions Implemented

We initiated the process by constructing a targeted contact database, initially focusing on four promising sectors: E-commerce, e-learning, Real Estate, and SaaS. As our collaboration with ApricusIT progressed, we expanded our target industries to align with the client’s preferences. This expansion included sectors like marketing automation and startups. We successfully achieved our objectives through rigorous testing involving over 10 different text variations.

How We Did It

The journey began with creating a comprehensive contact database, encompassing four key industry sectors: E-commerce, e-learning, Real Estate, and SaaS. In response to client preferences and evolving market dynamics, we expanded our outreach efforts to include additional sectors, such as marketing automation and startups. Rigorous testing, involving more than 10 unique text variations, played a crucial role in achieving our desired outcomes.

Results

6,000
Contacts Reached out
12
Appointment Booked
7%
Reply Rate

Client Testimonial

The partnership with SalesAR has resulted in more meetings with prospective clients. Within three months, they have generated ten appointments and an entire pipeline of qualified leads. SalesAR’s feedback and suggestions are valuable. They are communicative and highly professional.

Conclusion

ApricusIT’s successful outreach campaign underscores SalesAR’s ability to adapt and thrive in the ever-evolving IT landscape. Our collaborative approach, strategic database building, and meticulous testing led to exceeding the appointment goals set for ApricusIT. We look forward to continuing our partnership and contributing to ApricusIT’s continued growth and success.

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