Client Overview
ApricusIT is a prominent European IT outstaffing and outsourcing company with development centers in Ukraine. The company, which was founded by experienced IT specialists with extensive work experience on projects for well-known Fortune 500 organizations, ordered outreach campaigns from us.
Challenges
The primary challenge for ApricusIT was to send outreach messages, schedule 10 meetings with potential clients who expressed interest in expanding their software development teams and using the architectural services provided by the company.
SalesAR’s Approach
To address this challenge, SalesAR established continuous communication with ApricusIT. Together, we delved into strategies and potential solutions that could capture the market’s interest, allowing us to test various hypotheses, outreach campaigns and ultimately achieve increased sales.
Responsible team
Solutions Implemented
We initiated the process by developing a strategy for the campaign, constructing a targeted contact database, initially focusing on four promising sectors: E-commerce, e-learning, Real Estate, and SaaS. As our collaboration with ApricusIT progressed, we expanded our target industries to send messages according to the client’s preferences. This expansion included sectors like marketing automation and startups. We successfully achieved our objectives through rigorous testing involving over 10 different text variations.
How We Did It
The way of providing services for an outsourcing company began with creating a comprehensive contact database to send Emails, encompassing four key industry sectors: E-commerce, e-learning, Real Estate, and SaaS. In response to client preferences and evolving market dynamics, we expanded our outreach campaigns efforts to include additional sectors, such as marketing automation and startups. Rigorous testing, involving more than 10 unique text variations for messages, played a crucial role in achieving our desired outcomes and increasing sales.
Results
| 6,000 Contacts Reached out |
12 Appointment Booked |
7% Reply Rate |
Client Testimonial
The partnership with SalesAR and their unique strategy has resulted in more meetings with prospects. Within three months, they have conducted sending outreach messages, have generated ten appointments and an entire pipeline of qualified leads. SalesAR’s feedback and suggestions are valuable. They are communicative and highly professional.
Conclusion
ApricusIT’s successful outreach campaign underscores SalesAR’s ability to adapt and thrive in the ever-evolving IT landscape, changing their strategies. Our collaborative approach, strategic database building for outreach campaigns, and meticulous testing led to exceeding the appointment goals set for outsourcing company ApricusIT. We look forward to continuing our partnership and contributing to ApricusIT’s continued growth and increase sales.
