Boosting Lead Generation and Appointment Setting for Soft Industry Alliance

Client Overview

Founded in 2000, Soft Industry Alliance has grown into a team of over 80 IT professionals. The team includes developers, business analysts, testers, and project managers experienced in complex B2B, B2C, and B2E projects across various fields such as industrial automation, logistics, interactive education, and retail.

Challenges

1. Targeting the Right Leads: They needed to identify C-level leads in Europe and the USA from manufacturing and system integrator companies.
2. Expanding Reach: The scope was later expanded to include leads from Canada.
3. Appointment Setting: The goal was to set as many appointments as possible, with an initial target of up to 5 appointments.

The Solution

1. Content Creation: Developed multiple variants (3-4) of email texts to test different messaging strategies.
2. Research Team: Allocated three dedicated researchers to identify and compile a list of potential leads.
3. LinkedIn Outreach: Added LinkedIn outreach to the campaign from the second week to enhance engagement and increase touchpoints with potential leads.

Responsible team

How We Did It

1. A/B Testing: Conducted A/B testing of the different email variants to determine the most effective messaging. This iterative approach allowed us to refine our strategy based on real-time feedback and performance metrics.
2. Targeted Research: Our researchers meticulously gathered and verified information on 2000 leads, focusing on high-quality C-level executives in the specified regions and industries.
3. Strategic Outreach: Implemented a coordinated outreach strategy that combined email and LinkedIn efforts. This dual-channel approach ensured broader reach and higher engagement rates.

Results

Client Testimonial

Thank you for your professionalism, compliance with deadlines, and obligations. The positive experience of working with the SalesAR team gives me every reason to cooperate again.

Conclusion

This case study highlights the successful collaboration between SalesAR and Soft Industry Alliance. Through strategic research, A/B testing, and a dual-channel outreach approach, SalesAR effectively generated leads and set appointments, demonstrating the impact of targeted lead generation and personalized outreach in achieving business goals.