Boosting Lead Generation and Setting Up Appointment for Soft Industry Alliance

Client Overview

Founded in 2000, Soft Industry Alliance Company has grown into a team of over 80 IT professionals. The team includes developers, business analysts, testers, and project managers experienced in complex B2B, B2C, and B2E projects across various fields such as industrial automation, logistics, interactive education, and retail. Our company held a setting up appointment for Soft Industry Alliance to increase the demand for their services and sales.

Challenges

1. Targeting the Right Leads: They needed to identify C-level leads in Europe and the USA from manufacturing and system integrator companies.
2. Expanding Reach: The scope was later expanded to include leads from Canada and b2b appointment setting b2b.
3. Appointment Setting: The goal was to set as many appointments as possible, with an initial target of up to 5 appointments and expand the business.

The Solution

1. Content Creation: Developed multiple variants (3-4) of email texts to test different messaging strategies the appointment setter company would use.
2. Research Team: Allocated three dedicated researchers to identify and compile a list of potential C-level leads.
3. LinkedIn Outreach: Added LinkedIn outreach to the campaign from the second week to enhance engagement and increase touchpoints with potential C-level leads.

Responsible team

How We Did It

1. A/B Testing: Conducted A/B testing of the different email variants to determine the most effective messaging for b2b appointment setting b2b. This iterative approach allowed us to refine our service and strategy based on real-time feedback and performance metrics.
2. Targeted Research: The appointment setter company thoroughly gathered and verified information on 2000 leads, focusing on high-quality C-level executives in the specified regions and industries.
3. Strategic Outreach: Implemented a coordinated outreach strategy that combined email and LinkedIn efforts. This dual-channel approach from our agency ensured broader reach and higher engagement rates.

Results

Client Testimonial

Thank the appointment setter company for your professionalism, compliance with deadlines, and obligations when providing the service. The positive experience of working with the SalesAR team gives me every reason to cooperate again.

Conclusion

This case study highlights the successful collaboration between SalesAR and Soft Industry Alliance. Due to strategic research, A/B testing, setting up appointment and a dual-channel outreach approach, SalesAR effectively generated leads and set appointments, demonstrating the impact of targeted lead generation and personalized outreach in achieving business goals and sales growth.