Client Overview
Corcel, a Ukrainian logistics provider established in 2008, offers comprehensive transport and logistics services in Ukraine and Europe. With its head office in Kharkiv, Ukraine, Corcel stands as one of the few full-service logistics providers in the country.
Challenges
- Identify contact information for Dutch, Italian, German, and French industrial manufacturers and FMCG companies involved in importing products to and exporting goods from Ukraine;
- Develop distinct content strategies for each country;
- Consistently schedule appointments each month.
SalesAR’s Approach
SalesAR worked with the client-provided list of companies, expanded upon it, and swiftly created a base of 1,000 contacts. Templates were developed in accordance with the client’s criteria and delivered significant results since launch.
Responsible team
The Solution
The campaign focused on researching relevant European companies and developing engaging content to capture the attention of decision-makers from the very first message.
How We Did It
The primary challenge was the limited public information available on European companies’ import and export details. Constant communication with Corcel’s representatives resolved this issue. The next challenge involved content writing, as many selected European brands already had logistics partners.
SalesAR’s content writers and marketing experts crafted compelling messages highlighting Corcel’s value and the benefits of partnering with the company. An in-depth analysis of Corcel’s website and marketing materials allowed the team to provide several email options for A/B testing. Consequently, multiple calls with leading European companies were arranged and passed on to Corcel’s sales representatives.
Results
| 1,000 Contacts Reached out |
16 Appointment Booked |
17% Reply Rate |
SalesAR successfully scheduled 16 appointments and achieved a 17% reply rate from the European outreach campaign. These results showcase SalesAR’s capability to deliver outstanding lead generation outcomes for clients, particularly when faced with challenging market conditions and a diverse range of target industries. The campaign’s success sets the stage for potential long-term partnerships and continued growth for Corcel in the European market.
Client Testimonial
Our collaboration with SalesAR marked our first experience with a lead generation company, and they did an outstanding job finding and communicating with European clients. We recognize that our sales cycle for such customers is not fast, but SalesAR managed to arrange quality calls and pass on warm leads to us. We expect to secure our first signed contracts soon. We wholeheartedly recommend SalesAR as a professional lead generation provider.
Conclusion
SalesAR’s European outreach campaign for Corcel proved to be highly effective, leading to 16 appointments and a 17% reply rate. Their expertise in researching and engaging relevant decision-makers and crafting compelling content helped secure valuable leads for Corcel, showcasing the potential for even greater success in the future.
