Client Overview
Corcel, a Ukrainian logistics provider established in 2008, offers comprehensive transport and logistics services in Ukraine and Europe. With its head office in Kharkiv, Ukraine, Corcel stands as one of the few full-service logistics providers in the country. Our agency carried out appointment setting for Corcel.
Challenges
- Identify contact information for Dutch, Italian, German, and French industrial manufacturers and FMCG companies involved in importing products to and exporting goods from Ukraine to conduct a setting up appointment;
- Develop distinct content strategies for each country to offer logistics provider services;
- Continuously plan and conduct appointment setting every month.
SalesAR’s Approach
SalesAR worked with the client-provided list of companies, expanded upon it, and quickly created a base of 1,000 contacts. Templates were developed in accordance with the client’s criteria and gave significant results since launch – sales growth and business expansion.
Responsible team
The Solution
The campaign focused on researching relevant European companies that require the services of a logistics provider and developing attractive content for the setting up appointment to grab the attention of decision makers from the very first message.
How We Did It
The primary challenge was the limited public information available on European companies’ import and export details. Constant communication with Corcel’s representatives resolved this issue. The next challenge involved content writing during the appointment setting, as many selected European brands already had logistics partners.
SalesAR’s content writers and marketing experts created compelling messages highlighting Corcel’s value and the benefits of partnering with the company. An in-depth analysis of Corcel’s website and marketing materials allowed the appointment setter company to provide several email options for A/B testing. Consequently, multiple calls with leading European companies were arranged and passed on to Corcel’s sales representatives. This led to increased sales and new business results.
Results
| 1,000 Contacts Reached out |
16 Appointment Booked |
17% Reply Rate |
SalesAR successfully scheduled 16 appointments and achieved a 17% reply rate from the European outreach campaign. These results show SalesAR’s capability to provide outstanding lead generation results and sales growth outcomes for clients, particularly when faced with challenging market conditions and a diverse range of target industries. The campaign’s and appointment setting success sets the stage for potential long-term partnerships and continued growth for Corcel on the European market.
Client Testimonial
Our collaboration with SalesAR became our first experience with an appointment setter company, and they did an outstanding job finding and communicating with European clients. We understand that our sales cycle for such customers is not fast, but SalesAR managed to arrange quality calls and pass on warm leads to us. We expect to secure our first signed contracts soon and expand business. We wholeheartedly recommend SalesAR as a professional lead generation provider.
Conclusion
SalesAR’s European setting up appointment and outreach campaign for Corcel proved to be highly effective, leading to 16 appointments and a 17% reply rate. Their experience in researching and engaging relevant decision-makers and creating compelling content helped secure valuable leads for Corcel, showing the potential for even greater business success in the future.
