Client Overview
Founded in 2016, Vivasoft provides IT consulting and software development services. With about 200 colleagues, Vivasoft focuses on creating innovative software solutions that make life easier for people worldwide. Our team provided Email and LinkedIn outreach service for Vivasoft by sending cold messages.
Challenges
- Set up Email and LinkedIn outreach campaigns.
- Reach appropriate decision-makers within IT-based companies for generating B2B leads.
The Solution
- Multi-Channel Outreach: Targeting decision-makers via email and LinkedIn.
- A/B Testing: Experiment with various messages based on industry, local language, technical pain points, and open vacancies.
Responsible team
How We Did It
- Initial Targeting: Started with companies in Sweden, dividing the campaign into General and Vacancy segments.
- Template Overhauls: Implemented two template revisions for sending cold messages and a “Last Follow-Up” campaign for individuals who had not responded but opened at least one email.
- Expanded Outreach: Included Norway, Finland, Germany, Switzerland, and Denmark with localized templates in Norwegian, Swedish, German, and Finnish for LinkedIn growth and Email marketing outreach.
- Personalization: Focused on the best-fit companies with tailored messages in both English and localized versions.
- Re-Engagement: Targeted initial contacts who did not respond to the message earlier when providing LinkedIn outreach service.
- Specialized Campaigns: Introduced case-specific messages mentioning Azerion and Goava, a blockchain campaign for Solana/Ethereum projects, and an MVP campaign targeting startups with recent seed/pre-seed funding.
Results
| 4000 Contacts Reached out |
7 Appointment Booked |
7% Reply Rate |
Conclusion
This case study demonstrates SalesAR’s ability to develop unique strategies and create effective multi-channel LinkedIn and Email marketing outreach campaigns, driving engagement and significantly increasing appointments for Vivasoft in a competitive market.
