Elevating Outreach for Vivasoft

Client Overview

Founded in 2016, Vivasoft provides IT consulting and software development services. With about 200 colleagues, Vivasoft focuses on creating innovative software solutions that make life easier for people worldwide.

Challenges

1. Set up email and LinkedIn outreach campaigns.
2. Reach appropriate decision-makers within IT-based companies.

The Solution

1. Multi-Channel Outreach: Targeting decision-makers via email and LinkedIn.
2. A/B Testing: Experiment with various messages based on industry, local language, technical pain points, and open vacancies.

Responsible team

How We Did It

• Initial Targeting: Started with companies in Sweden, dividing the campaign into General and Vacancy segments.
• Template Overhauls: Implemented two template revisions and a “Last Follow-Up” campaign for individuals who had not responded but opened at least one email.
• Expanded Outreach: Included Norway, Finland, Germany, Switzerland, and Denmark with localized templates in Norwegian, Swedish, German, and Finnish.
• Personalization: Focused on the best-fit companies with tailored messages in both English and localized versions.
• Re-Engagement: Targeted initial contacts who did not respond earlier.
• Specialized Campaigns: Introduced case-specific messages mentioning Azerion and Goava, a blockchain campaign for Solana/Ethereum projects, and an MVP campaign targeting startups with recent seed/pre-seed funding.

Results

Conclusion

This case study demonstrates SalesAR’s ability to create effective multi-channel outreach campaigns, driving significant engagement and appointments for Vivasoft in a competitive market.