Expanding Market Reach for a Hong Kong-Based It Company With Targeted Outreach

Client Overview

Fogstream is a full-stack software engineering firm, specializing in cutting-edge frameworks like ReactJS, AngularJS, and Python. With a 24/5 online presence, they cater to clients across European, US West, and East Asian time zones.

Challenges

1. Identify potential partners interested in expanding their development team or outsourcing projects;
2. Target companies in the Russian, New Zealand, and Australian markets;
3. Connect with decision-makers responsible for IT development;
4. Secure 3-5 appointments per month.

SalesAR’s Approach

By constantly analyzing the results and adjusting our strategy, we managed to maximize the campaign’s effectiveness for Fogstream. Our team’s ability to adapt and refine the approach enabled us to identify the most promising target audience, ultimately increasing both reply and conversion rates.

Responsible team

The Solution

Using Crunchbase, Zoominfo, and other tools, we built a comprehensive contact list. We created tailored content following the client’s requirements, adapting our strategy throughout the campaign. Despite its short duration, our emails achieved outstanding open rates.

How We Did It

Our researchers focused on recently-funded startups. Although we had a 65% open rate and scheduled a few calls initially, the results were underwhelming. We realized we needed to adjust our strategy to improve the campaign’s outcomes. In collaboration with the client, we decided to shift our focus to digital agencies, resulting in increased reply rates (25%).

Results

These results have significantly contributed to Fogstream’s expansion efforts in New Zealand and Australian markets. Over the course of our one-month campaign with SalesAR, we saw impressive results:

1. Total Appointments: 10, which exceeded our initial goal of 3-5 appointments per month.
2. Contacts Researched: 1500, encompassing a diverse range of potential partners and clients.
3. Reply Rate: 15%, demonstrating the effectiveness of our tailored content and outreach strategy.
4. Open Rate: 65%, highlighting the impact of our engaging email subject lines and content.

Conclusion

Our successful campaign for Fogstream demonstrates the importance of data-driven decision-making and flexibility in sales outreach. By adjusting our target audience and refining our messaging, we were able to secure valuable appointments and facilitate growth in new markets for Fogstream. This collaboration highlights SalesAR’s expertise in delivering results for IT companies seeking to expand their global presence.