Client Overview
Fogstream is a full cycle software development firm, specializing in advanced frameworks like ReactJS, AngularJS, and Python. With a 24/5 online presence, they serve clients across European, US West, and East Asian time zones. Our team conducted lead generation to increase sales outreach for Fogstream.
Challenges
- Identify potential partners interested in expanding their development team or outsourcing projects;
- With the help of an effective strategy, identify target companies in the Russian, New Zealand, and Australian markets;
- Connect with decision-makers responsible for IT development;
- Secure growth of targeted outreach and 3-5 appointments per month.
SalesAR’s Approach
By constantly analyzing the results and adjusting our strategy, we managed to maximize the campaign’s effectiveness for Fogstream. Our team’s ability to adapt and improve the approach enabled us to identify the most promising target audience, ultimately increasing both reply and conversion rates and sales outreach.
Responsible team
The Solution
Using Crunchbase, Zoominfo, and other tools, we prepared a comprehensive contact list. We created individual content for B2B lead generation following the client’s requirements, adapting our strategy throughout the campaign. Despite its short duration, our emails achieved outstanding open rates and ensured an increase in sales outreach.
How We Did It
Our researchers focused on recently-funded startups. Although we had a 65% open rate and scheduled a few calls initially, the results of B2B lead generation were underwhelming. We realized we needed to adjust our strategy to improve the campaign’s outcomes. In collaboration with the client, we decided to shift our focus to digital agencies, resulting in increased targeted outreach and reply rates (25%).
Results
These results have significantly contributed to Fogstream’s expansion efforts in New Zealand and Australian markets. Over the course of our one-month campaign, we saw impressive results:
| 1,500 Contacts Reached out |
10 Appointment Booked |
15% Reply Rate |
- Total Appointments: 10, which exceeded our initial B2B lead generation goal of 3-5 appointments per month.
- Contacts Researched: 1500, encompassing a diverse range of potential partners and clients.
- Reply Rate: 15%, demonstrating the effectiveness of our individual content and our campaigns.
- Open Rate: 65%, highlighting the impact of our engaging email subject lines and content on targeted outreach.
Conclusion
Our successful campaign for Fogstream demonstrates the importance of data-based decision-making and flexibility in sales outreach. By adjusting our target audience and improving our messaging for B2B lead generation, we were able to secure valuable appointments and facilitate growth in new markets for Fogstream. This collaboration highlights SalesAR’s expertise in delivering results for IT companies seeking to expand their global presence.
