Client Overview
GlobalPack is a leading packaging manufacturer specializing in various plastic packaging components for various applications.
Challenges
- Connect with decision-makers in cosmetics manufacturing companies;
- Implement multiple templates for outreach;
- Develop an extended email campaign with follow-ups via LinkedIn and cold calling.
SalesAR’s Approach
SalesAR employed a multi-channel approach for the outreach, using email and LinkedIn for written communication and cold calling as a follow-up method. The campaign targeted decision-makers in the cosmetics industry within the US.
Responsible team
The Solution
The campaign started with three template options for outreach. Approximately 500 contacts were processed monthly, leading to 63 SQLs for the sales team and closing half a year’s sales volume in just one month.
How We Did It
SalesAR created and used three template options throughout the campaign. They processed around 500 contacts per month, providing 63 SQLs for the sales team. The campaign succeeded in closing half a year’s sales volume in just one month.
Results
| 2,500 Contacts Reached out |
25 Appointment Booked |
65 Warm leads |
SalesAR achieved remarkable results by scheduling 25 appointments and generating a 25% close rate. The success can be attributed to the team’s ability to create engaging content, use a multi-channel approach, and reach the target audience effectively.
Client Testimonial
We were genuinely surprised by the outstanding results of this simple automated outreach campaign. Our industry is highly sophisticated, and the contacts we target can be difficult to reach. However, the SalesAR team scheduled so many appointments that we were constantly catching up. Within one month, the team arranged 25 high-quality appointments. We look forward to a long-lasting and successful partnership with SalesAR.
Conclusion
SalesAR’s performance in GlobalPack’s appointment-setting campaign was outstanding. Their expertise in multi-channel outreach strategies and effective communication led to many appointments and an impressive close rate. GlobalPack found a reliable and efficient partner in SalesAR, setting the stage for even more significant accomplishments in the future.
