Client Overview
Gray Cell is a joint enterprise led by a group of academics and software engineers renowned for their profound expertise in power systems. Using their extensive knowledge and practical experience, they recognize the transformative potential of data, analytics, and smart algorithms in advancing digitalization. SalesAR conducted B2B lead generation for Gray Cell.
Challenges
The primary objective for Gray Cell was to identify new business opportunities through the creation of a solid database and B2B lead generation. Subsequently, they aimed to engage these leads through various outreach platforms.
SalesAR’s Approach
To tackle this challenge effectively, we devised a two-touch B2B lead generation approach. Our initial outreach involved contacting potential clients via email, followed by a personalized connection request on LinkedIn.
Responsible team
Solutions Implemented
Our strategy included the creation of compelling, personalized messages adapted to each lead’s specific experience. Additionally, a compelling call to action was incorporated. Leads were meticulously categorized based on their company’s experience and relevant case studies, focusing on smart grid, Agtech, and Telemarketing. The primary target market during the B2B lead generation was the USA, with potential expansion into the Asian market.
How We Did It
The campaign’s foundation was a meticulously crafted, personalized messaging system, highlighting individual experiences and driving engagement through a compelling call to action. Leads were thoughtfully sorted based on their company’s relevant experience, with a specific focus on smart grid, Agtech, and Telemarketing. The primary geographic focus of B2B lead generation was the USA, with a potential extension into the Asian market.
Results
| 2000 Contacts Reached out |
11 Appointment Booked |
2% Reply Rate |
Conclusion
Gray Cell’s way is a testament to SalesAR’s ability to unlock new business opportunities through strategic B2B lead generation. Our personalized approach, meticulous categorization, and geographic focus not only generated leads but also resulted in tangible appointments. As we continue our partnership, we are eager to contribute to Gray Cell’s ongoing success and growth.
