Imagine you’ve invented a super cool slime that never dries out, but you need to find people who will use it in their products. That’s the kind of problem c-LEcta helps solve, but instead of slime, they work with special science stuff! SalesAR developed a unique solution and conducted lead generation for a biotech company to increase sales of their services.
Client Overview
c-LEcta is a team of super-smart scientists. They make special ingredients called enzymes that help companies create better products, like food and medicine. B2B lead generation using the SalesAR methodology helped a biotech company expand its business.
Challenges
c-LEcta needed to find biotechnological companies that could use their special science ingredients. It’s like finding the right puzzle piece – it has to fit perfectly! But unlike a picture puzzle, there aren’t any colorful clues to help. Instead, c-LEcta needs to find companies that work in a specific area of science, like making food or medicine. Then, they need to find the scientists within those companies who are looking for ways to improve their products. It’s a bit like searching through a giant toolbox to find the perfect tool for the job! However, despite the difficult request, we carried out successful lead generation for a biotech company.
The Turning Point
Why everything was difficult. Finding the perfect partners wasn’t easy. Science is complicated! Each company in the pharmaceutical or biotechnological industry needs very specific things, and c-LEcta wants to make sure their ingredients are the perfect solution.
Responsible team
Solution
That’s where we stepped in! We’re like science detectives with magnifying glasses! Here’s what we did:
- The Company List: We started with a giant list of companies. Then, we carefully sifted through it like panning for gold, only keeping the ones that seemed like a good fit for c-LEcta’s special ingredients. By the end of the review, only 10% of the companies from the general list got to be approved for the lead generation for biotech company
- Finding the Scientists: We looked inside each promising pharmaceutical and biotechnological company to find the scientists who wear lab coats and mix things together – those are the ones who decide what ingredients to use.
- Time to Connect: We sent messages to these scientists to find new B2B leads, explaining how c-LEcta’s special ingredients could be the secret sauce they’ve been looking for to make even better stuff.
Results
| 20 Sample requests |
10 Appointment Booked |
7% Reply Rate |
Conclusion
c-LEcta makes awesome science ingredients, and SalesAR thanks to its unique solutions and lead generation for biotech company helps them find the right companies in selected industries who need those ingredients. It’s a win-win – companies get the opportunity to produce better products, and c-LEcta is able to share their cool science with the world!
