Client Overview
ISPsystem, a Russia-based IT company founded in 2004, specializes in developing software for managing IT infrastructure, including physical equipment, server virtualization, web servers, and sites. They offer a billing platform and an attractive software reselling program for hosting and IaaS providers.
Challenges
- Reach out to IT directors of large industrial companies, medical and financial organizations, and retail businesses;
- Identify the challenges IT experts face while managing IT infrastructure and propose a discussion on a quick call;
- Develop a tailored content strategy based on industry specifics.
SalesAR’s Approach
SalesAR strategized the project for a test month, emphasizing rapid launch and results. The team swiftly researched the list of 750 contacts and initiated outreach when the mailboxes were warmed up, adjusting the daily volume to meet the tight deadline.
Responsible team
The Solution
The project focused on quickly identifying and engaging relevant decision-makers to ensure a successful trial month.
How We Did It
SalesAR provided a database of top Russian companies and decision-maker contact information. During the first week of outreach, two calls were arranged, and the outreach rate continued to grow (Open Rate – 60%, Reply Rate – 17%). The main challenge was finding companies that fit ISPsystem’s Ideal Customer Profile (ICP) due to their extensive Do Not Contact list. However, our researchers’ flexibility allowed us to locate the necessary companies, leading to a high conversion rate in the first month.
Results
| 750 Contacts Reached out |
41 Appointment Booked |
20% Close Rate |
SalesAR successfully secured 41 appointments from 750 researched prospects, reflecting a remarkable close rate of 20%. The trial month campaign demonstrated the effectiveness of our targeted outreach strategy, with a 60% open rate and a 17% reply rate, enabling us to engage with high-value prospects in various industries. These results illustrate SalesAR’s ability to research and identify relevant decision-makers and create compelling content that captures their attention, ultimately leading to a high conversion rate and numerous appointments.
Conclusion
SalesAR’s performance in the trial month campaign for ISPsystem was impressive. Their expertise in researching and engaging relevant decision-makers, combined with their ability to launch the campaign quickly, led to a high close rate and numerous appointments. ISPsystem found a reliable and effective partner in SalesAR, showcasing the potential for even more significant success in the future.
