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                  Back to case studies

                  Overcoming Complex Research and Niche Product Challenges

                  4000 Contacts Researched
                  22 Appointment Scheduled
                  10% Close Rate

                  Client Overview

                  IT-Compliance specializes in optimizing expenditures on Microsoft, SAP, and Oracle software. Their services include analyzing current Microsoft, SAP, and Oracle product usage and optimizing licenses.

                  Challenges

                  IT-Compliance sought SalesAR’s expertise in identifying and setting up calls with IT department heads and top company owners in the Finance, Telecom, IT, Transportation, Retail, Chemical, and Aerospace sectors. The goal was to arrange appointments with crucial IT decision-makers.

                  SalesAR’s Approach

                  We crafted a unique outreach strategy, focusing on various industries and larger companies. Through continuous optimization of our messaging and audience targeting, we achieved notable success in setting up appointments.

                  Responsible team

                  he Solution

                  1. SalesAR conducted extensive research across multiple countries and prepared tailored outreach texts for each industry to maximize engagement. 
                  2. Despite a slow start, a positive turnaround occurred after the third week.

                  How We Did It

                  Understanding the challenge of reaching large companies, SalesAR developed standout texts and worked closely with IT-Compliance to refine the materials. The team processed each response diligently and made improvements as needed. It took nearly three weeks to schedule the first calls, but after two months and 2,000 contacts, IT-Compliance received six targeted calls that exceeded expectations.

                  Results

                  4,000
                  Contacts Reached out
                  22
                  Appointment Booked
                  10%
                  Open Rate

                  SalesAR’s diligent efforts resulted in 22 appointments for IT-Compliance, having researched 4,000 contacts and achieving an impressive 10% close rate.

                  Client Testimonial

                  Working with SalesAR for several months, IT-Compliance has been pleased with the lead generation and appointment-setting services provided. The communication between our teams was exceptional, with prompt responses and readiness to discuss progress. We appreciated the accurate database compiled by the research team and the effective communication by the SDRs, resulting in several highly productive calls.

                  Conclusion

                  The collaboration between SalesAR and IT-Compliance demonstrates the effectiveness of a tailored approach to lead generation and appointment setting in complex industries. We overcame the challenges through continuous improvement and adaptation and achieved fruitful results. The partnership highlights the importance of clear communication, flexibility, and persistence to succeed in any lead generation campaign, regardless of the niche or industry.

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