Breaking into a Competitive Market: Leverice’s Success with Targeted Lead Generation

Client Overview

Leverice is a US-based computer software company offering a deep-threaded, structured messaging platform to unify messaging, collaboration, and business processes.

Challenges

1. Define the Ideal Customer Profile (ICP) and proper approach for outreach.
2. Analyze different markets to understand the potential for Leverice’s product.
3. Maximize outreach spread across multiple regions to increase the odds of positive feedback.

SalesAR’s Approach

SalesAR worked closely with Leverice to define the ICP, analyze different markets, and create a tailored outreach strategy for each target region. An A/B test was conducted to identify the most effective communication approach.

Responsible team

Solutions Implemented

1. Designed a content strategy tailored to Leverice’s startup phase.
2. Developed a customized communication process for outreach.
3. Focused on multiple target regions to maximize outreach spread.
4. Conducted A/B testing to identify the most effective communication approach.
5. Successfully set up ten appointments from 750 researched leads.

How We Did It

The onboarding process took longer than usual, but it was necessary to determine the best outreach approach. SalesAR split the first quote into three regions and created a list of potential customers after a brief A/determinetermined the region’s most effective communication strategy. Leverice’s niche product, and its unique features, contributed to the campaign’s success.

Results

1. Total Appointments: SalesAR scheduled ten appointments for Leverice, connecting them with valuable prospects in their target markets.
2. Contacts Researched: 750 contacts were researched, adhering to Leverice’s specific criteria.
3. Open Rate: The customized email sequence achieved a 51% Open rate.

Client Testimonial

We were impressed by SalesAR’s ability to understand our unique challenges and create a tailored outreach strategy for our startup. Their expertise in lead generation and commitment to testing different approaches helped us break into a highly competitive market. We’re excited about the results and look forward to continued success together.

Conclusion

SalesAR’s customized approach and in-depth market analysis helped Leverice penetrate a competitive market successfully. By focusing on targeted outreach and adapting strategies based on testing, SalesAR continues to help clients like Leverice expand their market presence and grow their businesses.