Client Overview
AMMA Pregnancy Calendar is a popular mobile app providing expectant mothers with detailed information on their baby’s development throughout their pregnancy. Hundreds of thousands of women choose this invaluable tool to guide them during this important journey.
Challenges
- Identify and connect with decision-makers in global brands that manufacture and distribute products for pregnant women and children, with a focus on the Latin American market;
- Develop a content strategy with a strong emphasis on personalization;
- Secure at least 5 appointments per month.
SalesAR’s Approach
SalesAR researched over 3,000 brands and companies extensively, targeting the Latin American market to strengthen the client’s position. The content strategy was adapted throughout the campaign based on initial feedback and metrics.
Responsible team
The Solution
Swiftly launching the project, SalesAR sent 379 emails in the first week, generating over 10 promising responses that were passed on to Pregnancy Tracker managers. High reply rates and growing interest from prospects were achieved through a quality database, engaging content, and well-prepared mailboxes.
How We Did It
Factors contributing to the impressive outcomes included a quality database of potential partners, compelling content tailored to each prospect, and proper mailbox warm-up before launching the email marketing campaign. The success led to over 20 appointments, exceeding the initial goal of 5 per month.
Results
| 8,250 Contacts Reached out |
61 Appointment Booked |
20% Close Rate |
- SalesAR exceeded expectations by securing 61 appointments, attracting major brands like Nestle, Kimberly-Clark, H&M, and PepsiCo to the AMMA Pregnancy Tracker app. The team’s dedication and hard work laid the foundation for a long-lasting partnership with the client.
Client Testimonial
We are extremely satisfied with the results of our email marketing campaign. SalesAR’s team managed to engage more than 20 prospects, including well-known brands like Avon, Coca-Cola, Lego Group, and Nestlé. The team’s exceptional performance in securing 61 appointments and their willingness to manage contacts in our CRM has convinced us to continue our collaboration. We look forward to further growth and success with SalesAR.
Conclusion
SalesAR successfully helped AMMA Pregnancy Tracker expand into the Latin American market by exceeding the initial goal of securing 5 appointments per month, achieving 61 appointments instead. The team’s research, personalized content strategy, and dedication attracted major global brands as partners. The outstanding performance demonstrated the effectiveness of SalesAR’s approach, laying the foundation for a long-lasting and fruitful partnership.
