Client Overview
OnPlan is a modular financial platform that empowers companies to perform budgeting, forecasting, KPI tracking, dashboarding, benchmarking, and more. The platform enables better visibility, greater transparency with teams, and more effective benchmarking. Our company conducted lead generation for Saas to increase sales of OnPlan services.
Challenges
- Generate qualified B2B leads within SaaS, Manufacturing, Business Services, and Non-profit industries to expand the OnPlan sales funnel;
- Schedule appointments with appropriate decision-makers in the USA and UK during the lead generation for Saas;
- Use email and LinkedIn for content strategy and sending outbound letters;
- Achieve 15 appointments per month and increase sales of the company’s services.
SalesAR’s Approach
The research team aimed to find at least 1,000 ICP-compliant contacts with lead generation for Saas, while the outreach team managed all communication using targeted templates for sending outbound emails, comprehensive content strategy, and case studies to increase sales of the company’s services.
Responsible team
The Solution
SalesAR’s research team successfully identified ICP-compliant contacts and created a complete database, allowing the outreach team to engage potential clients with the help of individual content. Thanks to our lead generation for Saas, we attracted new B2B leads and contributed to the expansion of the company’s client base.
How We Did It
The research team met its target within the first two weeks of the campaign launch. B2B lead generation efforts exceeded expectations, scheduling 5 appointments during the first week and additional 2 by the end of the month. The SaaS industry was the most successful, with an impressive total conversion rate and increasing the company’s sales.
Results
| 3,000 Contacts Reached out |
16 Appointment Booked |
20% Close Rate |
SalesAR’s focused approach resulted in an impressive number of appointments after lead generation for Saas, demonstrating their ability to generate valuable B2B leads and engage potential clients effectively.
Conclusion
SalesAR’s results in generating appointments and B2B leads for OnPlan showcase its expertise in crafting targeted content strategies and engaging with potential clients efficiently during lead generation for Saas. As a result, OnPlan found a reliable and effective partner in SalesAR, highlighting the potential for even greater success in future collaborations and growth of the company’s sales.
