Client Overview
Pharmaxi is a mid-sized Contract Research Organization (CRO) based in Poland and Europe. The company specializes in clinical trials for the pharmaceutical and biotech industries, positioning itself as an effective, client-oriented, flexible, innovative, and cost-attractive service provider.
Challenges
Pharmaxi had several objectives to expand their business:
- Building a database and scheduling calls with owners and directors at pharmaceutical and biotech companies.
- Contacting other CROs conducting clinical trials of medicines and pitching partnerships.
- Securing 30 appointments during a quarter-long campaign.
SalesAR’s Approach
Understanding the complexity of the research required for Pharmaxi, SalesAR engaged in extensive preparatory work to identify companies involved in clinical research and the key decision-makers within those organizations.
Responsible team
Solutions Implemented
- Comprehensive Market Research: SalesAR’s research department sifted through thousands of companies to identify the ones engaged in clinical research and connect with the right decision-makers.
- Continuous Collaboration: SalesAR and Pharmaxi maintained open communication throughout the project, ensuring the research and outreach strategies were aligned with Pharmaxi’s goals.
- Swift Results: Despite initial delays in the onboarding process, SalesAR quickly gained momentum, booking 10 appointments in the first month and surpassing the campaign’s objectives.
Results
The partnership between SalesAR and Pharmaxi yielded exceptional results:
| 4,500 Contacts Reached out |
59 Appointment Booked |
15% Reply Rate |
- Total Appointments: SalesAR secured 59 appointments, nearly doubling the initial goal of 30.
- Contacts Researched: SalesAR researched 4,500 contacts, ensuring a targeted and efficient lead generation approach.
- Reply Rate: Pharmaxi achieved an impressive 15% reply rate through their collaboration with SalesAR.
Client Testimonial
SalesAR promised us at least 20 face-to-face meetings with relevant decision-makers; we’re close to 40 now. Most of these calls have been with companies interested in clinical trial services. From personal experience, it’s challenging to identify promising companies and convince relevant persons to communicate about potential benefits. The complexity of this work is relatively high. We offer niche services and work for big companies, so arranging these meetings is more complex. SalesAR has provided me with solid leads. I’m in contact with many of them, trying to create relationships and progress closer to current contracts.
Conclusion
Pharmaxi’s success story highlights the importance of thorough research and effective communication in overcoming complex industry challenges. By partnering with SalesAR, Pharmaxi exceeded its appointment goals and established valuable connections within the pharmaceutical and biotech sectors. Discover more success stories like Pharmaxi’s and learn how your business can benefit from a tailored lead-generation strategy.
