Client Overview
Powercode is a software development company that assists founders of startups and early-stage companies in the US & Europe, saving up to 30-40% of their budget on design and software development without compromising quality.
Challenges
- Find new clients within the European market;
- Reach out to C/D level executives and managers in decision-making positions;
- Target e-commerce, entertainment, real estate, healthcare, education, and hospitality industries.
SalesAR’s Approach
SalesAR began by focusing on the larger European markets, including the UK, Germany, and the Scandinavian region, with plans to gradually expand to smaller markets like Poland, the Baltic States, and Estonia. The content strategy emphasized Powercode’s full stack of services.
Responsible team
The Solution
The project started with an in-depth discussion between SalesAR and Powercode to establish a plan of action. After agreeing on research and content directions, the team launched the campaign.
How We Did It
Initial results were not promising, prompting adjustments in strategy. These changes led to improved responses, open rates, and overall engagement, ultimately resulting in numerous valuable meetings for Powercode.
Results
| 4,800 Contacts Reached out |
14 Appointment Booked |
11% Reply Rate |
SalesAR achieved a remarkable 60% open rate across 4,800 contacts, showcasing their ability to adapt and optimize strategies to secure valuable meetings for Powercode.
Conclusion
SalesAR’s performance in generating high open rates and valuable meetings for Powercode demonstrates its expertise in crafting targeted content strategies and adjusting to feedback. As a result, Powercode found a reliable and effective partner in SalesAR, highlighting the potential for even greater success in the future.
