Suhner Abrasive

Converting 12 Hot Leads out of 500 in Just One Month

Industry Automation Machinery Manufacturing
Headquarters Regions Switzerland
Company size 10-51
Partnership Time Span 9mo.

Client Overview

Suhner Abrasive is part of the SUHNER Group of Companies, a pioneering entity renowned for conceiving cutting-edge industrial products and manufacturing processes. Suhner Abrasive caters to clients in the communication, transportation, and industrial sectors, providing high-performance, quality, and reliable solutions designed to endure even the harshest environmental conditions.

Challenges

Suhner sought to enhance its database with entries from the food & pharma processing equipment industries and manufacturers. The primary criteria were to identify companies specializing in stainless steel equipment for the food & pharma sector, as well as those involved in grinding and polishing metal sheets and stainless steel. This search was exclusively limited to companies operating within France.

The Solution

Our Research Team embarked on a mission to identify and validate 500 ICP (Ideal Customer Profile) compliant leads. Once the research phase was completed, we executed a comprehensive Email and LinkedIn outreach campaign. The primary focus of our outreach efforts was directed toward the Machinery Manufacturing sector, with all promising leads funneled directly to Suhner Abrasive.

SalesAR’s Approach

Our approach was multifaceted and executed with precision. Our responsible team played a crucial role in crafting and executing our strategy.

Responsible team

Converting 12 Hot Leads out of 500 in Just One Month photo - 9
Anastasiia Kuznetsova Head of Account Department
Converting 12 Hot Leads out of 500 in Just One Month photo - 10
Daria Podolskaya SDR

Solutions Implemented

Our strategy centered around the meticulous research and validation of 500 leads adhering to the specified parameters. Subsequently, we launched a targeted Email and LinkedIn outreach campaign to engage with these prospects effectively.

How We Did It

Achieving the goal of identifying 500 contacts within the defined parameters proved challenging, particularly given the constraints of geographical limitations. However, our Research Team, in close collaboration with our Point of Contact (POC), successfully navigated this challenge. Consistent communication, multiple edits, and valuable suggestions guided us along the way. During the outreach phase, we managed to secure 12 potential appointments.

Results

2,000
Contacts Reached out
28
Appointment Booked
8%
Reply Rate

Client Testimonial

We’re satisfied with the work that has been done for us by SalesAR and will continue working with them on the outreach campaigns. The communication with the team and the quality of leads impressed us, we matched the target audience perfectly. We’d recommend them to everyone who wants to boost their sales pipeline.

Conclusion

Suhner Abrasive’s success story underscores SalesAR’s ability to generate tangible results within a limited time frame. Our comprehensive approach to research and outreach, coupled with effective communication, led to the conversion of 12 hot leads out of a pool of 500. As our collaboration continues, we eagerly anticipate contributing to Suhner Abrasive’s sustained growth and success.

Thank you for your attention, and we look forward to more exciting achievements in the future.

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