Client Overview
Vector Software is a UK-based company specializing in custom software development and IT consulting services for clients worldwide. Established by a team of IT experts with over 20 years of experience, Vector Software is committed to deliver high-quality solutions tailored to each client’s needs. Our team conducted lead gen for a software company to increase demand for services and their sales.
Challenges
Vector Software faced several challenges in its lead generation efforts:
- Competing with several other B2B lead gen companies working in parallel.
- Identifying companies interested in the high-quality services software development provided by Vector Software without restricting the selection.
- Proposing a practical approach to forming the Ideal Customer Profile (ICP).
- Continuously monitoring and improving every aspect of the outreach campaign in the process of lead gen for a software company.
SalesAR’s Approach
SalesAR worked closely with Vector Software to understand their unique needs and developed a customized strategy for researching B2B leads and conducting outreach campaigns which are applicable to software companies.
Responsible team
Solutions Implemented
- ICP Development: SalesAR proposed and defined the ICP, having ensured a focused and efficient research process.
- Ongoing Collaboration: SalesAR and Vector Software maintained open communication during lead gen for a software company, with the client’s team providing valuable feedback throughout the project.
- Experimentation: SalesAR was free to explore different approaches, testing various text variants and outreach strategies for software companies.
How We Did It
With the freedom and flexibility provided by Vector Software, SalesAR was able to experiment with different approaches to lead gen for a software company to find the most effective solutions. With the client’s team providing valuable feedback, the campaign was constantly being improved, and the number of exciting responses increased. As a result, SalesAR increased the volume of work, researching up to 4,000 contacts per month and setting up almost 90 appointments thanks to new B2B leads.
Results
Vector Software experienced remarkable success from its partnership with SalesAR:
| 33,000 Contacts Reached out |
140 Appointment Booked |
9,3% Reply Rate |
- Total Appointments: During lead gen for a software company, 140 appointments were set up, providing Vector Software with valuable opportunities to close deals.
- Contacts Researched: A total of 33,000 contacts were researched, resulting in a highly targeted B2B lead generation process.
Client Testimonial
We started working with SalesAR in February 2021, and it’s an ongoing collaboration. The results have been so good that we’ve decided to expand our collaboration with them. We have started with a thousand contacts a month who is interested in software companies services, and we’re sending three thousand ones now. I’m thrilled with their work. They always ask for feedback and adapt their way of working to improve. For these kinds of projects, it’s always a trial and error process. They do this very quickly, thus the good results of lead gen for software company.
Conclusion
SalesAR helped Vector Software, a UK-based IT consulting company, to overcome challenges in lead generation efforts by developing a customized strategy for researching B2B leads and conducting outreach campaigns. SalesAR proposed and defined the Ideal Customer Profile (ICP), experimented with different approaches for software companies, and maintained open communication with Vector Software. As a result, SalesAR increased the volume of work, researching up to 4,000 contacts per month and setting up almost 90 appointments. The partnership resulted in 140 appointments, 33,000 contacts researched, and a reply rate of 9.3%.
