Boosting the IT Consulting Business with a Customized Lead Generation Strategy and Ongoing Collaboration

Client Overview

Vector Software is a UK-based company specializing in custom software development and IT consulting services for clients worldwide. Established by a team of IT experts with over 20 years of experience, Vector Software is committed to delivering high-quality solutions tailored to each client’s needs.

Challenges

Vector Software faced several challenges in its lead generation efforts:

1. Competing with several other lead-gen companies working in parallel.
2. Identifying companies interested in the high-quality services provided by Vector Software without restricting the selection.
3. Proposing a practical approach to forming the Ideal Customer Profile (ICP).
4. Continuously monitoring and improving every aspect of the outreach campaign.

SalesAR’s Approach

SalesAR worked closely with Vector Software to understand their unique needs and developed a customized strategy for researching leads and conducting outreach campaigns.

Responsible team

Solutions Implemented

1. ICP Development: SalesAR proposed and defined the ICP, ensuring a focused and efficient research process.
2. Ongoing Collaboration: SalesAR and Vector Software maintained open communication, with the client’s team providing valuable feedback throughout the project.
3. Experimentation: SalesAR was free to explore different approaches, testing various text variants and outreach strategies.

How We Did It

Given the freedom and flexibility provided by Vector Software, SalesAR was able to experiment with different approaches to find the most effective solutions. With the client’s team providing valuable feedback, the campaign saw continuous improvement, and the number of exciting responses proliferated. As a result, SalesAR increased the volume of work, researching up to 4,000 contacts per month and setting up almost 90 appointments.

Results

Vector Software experienced remarkable success from its partnership with SalesAR:

1. Total Appointments: 88 appointments were set up, providing Vector Software with valuable opportunities to close deals.
2. Contacts Researched: 19,000 contacts were researched, resulting in a highly targeted lead generation process.

Client Testimonial

We started working with SalesAR in February 2021, and it’s an ongoing collaboration. The results have been so good that we’ve decided to expand our collaboration with them. We started with a thousand contacts a month, and we’re now sending three thousand. I’m thrilled with their work. They always ask for feedback and adapt their way of working to improve. For these kinds of projects, it’s always a trial and error process. They do this very quickly, thus the good results.

Conclusion

SalesAR helped Vector Software, a UK-based IT consulting company, to overcome challenges in lead generation efforts by developing a customized strategy for researching leads and conducting outreach campaigns. SalesAR proposed and defined the Ideal Customer Profile (ICP), experimented with different approaches, and maintained open communication with Vector Software. As a result, SalesAR increased the volume of work, researching up to 4,000 contacts per month and setting up almost 90 appointments. The partnership resulted in 88 appointments, 19,000 contacts researched, and a reply rate of 9.3%.