Client Overview
Zoom Media specializes in providing brands with a unique opportunity to promote their products and services to a highly affluent and elusive audience within gyms and health clubs across the UK and Europe. Through in-gym display screens, digital platforms, and experiential campaigns, Zoom Media facilitates effective and engaging advertising.
Challenges
Zoom Media faced a crucial challenge: establishing appointments to enable their clients to close deals and expand their pipeline successfully.
SalesAR’s Approach
- Elena Hrysiuk was pivotal in understanding Zoom Media’s objectives and guiding the project’s direction. Her strategic insights ensured alignment with Zoom Media’s goals.
- Maksym Klymko brought his expertise in targeted lead generation and outreach to the project. His ability to identify and engage with potential clients played a crucial role in driving appointments.
- Denys Kozoroda role involved regularly reviewing the campaign’s performance and optimizing strategies. Her data-driven approach was instrumental in improving campaign effectiveness.
Responsible team
Solutions Implemented
- Targeted Lead Generation and Outreach to EU Companies: We initiated the campaign by identifying an initial Ideal Customer Profile (ICP) and optimized it based on market signals. This approach ensured that our outreach efforts were focused on companies most likely to benefit from Zoom Media’s offerings.
- Template A/B Testing, Campaign, and Strategy Optimization: Every two weeks, we conducted a comprehensive review of the campaign’s performance. We retained what worked and replaced what didn’t. Additionally, we introduced new strategies that enhanced the overall campaign performance, including appointment bookings.
How We Did It
Our partnership with Zoom Media has been characterized by speed, reliability, thoughtfulness, and an unwavering commitment to continuous improvement. By maintaining a proactive and collaborative approach, we successfully identified the right messaging and ICP strategy.
Results
| 5000 Contacts Reached out |
11 Appointment Booked |
3% Reply Rate |
Client Testimonial
Our transition to a remote sales department has exceeded all expectations. We’ve tapped into a diverse talent pool, boosting our team’s creativity and innovation. Productivity has soared with seamless communication and efficient use of technology. SalesAR’s flexibility has led to higher job satisfaction and retention rates. Financially, the cost savings have allowed for strategic investments, propelling our sales to new heights. Highly recommend SalesAR as a Lead Generation agency!
Conclusion
Our collaboration with Zoom Media has already begun yielding positive results, with more appointments anticipated. Through diligent lead generation, strategic refinement, and a commitment to continuous improvement, we are excited to continue driving Zoom Media’s expansion and partnership objectives.
