Lead Generation for B2B SaaS: How SalesAR Helped Akridata Book 297+ High-Value Meetings

In a world overflowing with visual and video data, organizations at the edge of innovation face a critical bottleneck: how to efficiently move, manage, and make sense of that data across complex environments. That’s where Akridata steps in.

Born from the need to streamline AI workflows at scale, Akridata developed an advanced platform that treats the entire edge-to-core-to-cloud infrastructure as a unified system. Rather than relying on fragmented tools or siloed processes, Akridata empowers data teams to access the right data 10 times faster, improve storage and compute efficiency by 4x, and double data scientists’ productivity.

Akridata has become a cornerstone for organizations pushing the boundaries of what’s possible with computer vision and machine learning. But even with a groundbreaking product, reaching the right audience — and proving value to highly technical decision-makers — was a challenge.

SalesAR specializes in lead generation for SaaS companies operating in competitive and highly technical markets. This case study explores how our tailored, multi-channel approach helped Akridata — a cutting-edge B2B SaaS platform — engage over 297 qualified computer vision experts worldwide.

The Challenge: B2B SaaS Lead Generation for a Highly Technical Audience

As a fast-scaling B2B SaaS company in a highly technical space, Akridata faced three key challenges:

1. Secure at least 10 high-quality appointments per month with computer vision experts worldwide.
2. Develop content and messaging tailored to a technically-savvy audience.
3. Run consistent multi-channel outreach (Email, LinkedIn, re-engagement, and conference follow-ups).

The Strategy: Multi-Channel Lead Generation for SaaS Companies

SalesAR applied a proven multi-channel strategy tailored to B2B SaaS lead generation, refined over years of collaboration and optimized through ongoing A/B testing.

As a provider of lead generation for SaaS companies, SalesAR understands the unique challenges of reaching technically inclined audiences in the AI space.

Step 1: Targeting Computer Vision and AI Decision-Makers

We conducted deep research to identify decision-makers and specialists in computer vision, machine learning, deep learning, and data science across the US and EU. Outreach focused on roles like:

1. Computer Vision: Engineers, Developers, Researchers
2. AI & ML: AI Engineers, Research Scientists, Team Leads
3. Leadership: CTOs, Founders, Directors of AI/Data Science

Step 2: Creating Relevant Content for B2B SaaS Prospects

With a technically inclined audience, every message was refined through rigorous testing to ensure relevance, clarity, and impact. From subject lines to call-to-actions, SalesAR fine-tuned messaging that resonated with engineers and executives alike.

Step 3: Consistent Outreach Across Email, LinkedIn, and Events

Leveraging email campaigns and LinkedIn outreach, the team ran continuous A/B tests, followed up with interested leads post-conference, and re-engaged previous contacts. This consistent effort kept engagement high and conversion rates steady.

The Results: Scalable B2B Lead Generation for SaaS Growth

For over two years, SalesAR’s tailored lead generation strategy consistently delivered measurable success for Akridata — a fast-growing B2B SaaS company operating in the highly competitive AI and data space.

1. 55,000+ contacts researched and qualified across multiple regions, strongly focusing on the U.S. and European markets.
2. 297+ appointments booked with highly relevant specialists and decision-makers in computer vision, machine learning, and AI.
3. 7% average reply rate across all campaigns — significantly above industry benchmarks for technical B2B outreach.

SalesAR’s campaigns connected Akridata with a diverse range of roles, including:

1. Computer Vision Experts: Engineers, Developers, and Research Scientists
2. AI & Machine Learning Professionals: ML Engineers, AI Research Leads, and Deep Learning Specialists
3. Data Science Leaders: Senior and Principal Data Scientists, Data Strategy Executives
4. Top-Level Decision Makers: CTOs, Founders, Directors of AI, and Heads of Computer Vision

By securing meetings with technical experts and strategic leaders, SalesAR ensured Akridata’s pipeline was filled with high-value prospects ready for in-depth conversations and demos. These appointments were key to Akridata’s global expansion and deepened their foothold within the AI and computer vision ecosystem.

These results highlight why lead generation for B2B SaaS products requires both deep industry research and channel-specific outreach.

Client Testimonial

“We’ve been working with SalesAR for over a year, and their professionalism and adaptability continue to impress us. Their ability to connect us with high-quality computer vision specialists worldwide has been invaluable to our business growth. SalesAR’s multi-channel strategy, combined with their constant A/B testing and optimization, has yielded fantastic results in 190+ appointments and a significant increase in our closed-won deals. The SalesAR team has shown great dedication and expertise in understanding the needs of our technically inclined audience, enabling us to establish strong connections in the industry. We highly recommend SalesAR to organizations seeking a reliable and effective lead-generation partner.”

Responsible team

The Takeaway: Strategic Lead Generation for SaaS Companies Works

SalesAR’s consistent and adaptive approach to lead generation for B2B SaaS companies helped Akridata establish a strong global presence in the computer vision. By leveraging targeted research, optimized outreach, and a technically tailored strategy, SalesAR contributed to Akridata’s sustained growth and positioning as a leader in AI-driven video data platforms.

Ready to Scale Your B2B SaaS with Strategic Lead Generation?

If you’re a SaaS company looking to connect with niche specialists, scale globally, and drive qualified opportunities in complex industries like AI, data science, or computer vision, we’re here to help. At SalesAR, we combine deep research, targeted outreach, and years of experience to deliver leads that convert into lasting partnerships.

Let’s build your next growth chapter — together.

Reach out today and discover what strategic lead generation can do for your business.