Successfully Engaging Senior Engineers and Operators with Customized Outreach Strategies

Client Overview

Acosense specializes in developing and selling Acospector Acoustic Chemometers, a Clamp-on instrument designed to measure complex fluids in the processing industry. These innovative instruments provide previously unattainable analytical data in industries such as Pulp & Paper, Mining, Bio-power plants, and Industrial wastewater treatment.

Challenges

Acosense faced a unique challenge in connecting with its target audience:

1. Identify senior engineers and operators working on optimizing processes at industrial sites involving fluids.
2. Arrange calls with these specialists, who are not typical sales or business representatives.
3. Tailor outreach strategies to engage this highly specialized audience effectively.

SalesAR’s Approach

SalesAR conducted comprehensive research and developed a customized content strategy that addressed the specific needs of Acosense’s target audience. This unique approach generated impressive results from the start, despite the highly specialized nature of the campaign.

Responsible team

Solutions Implemented

1. Focused Research: SalesAR’s research team identified senior engineers and operators as decision-makers within the target industries and compiled a list of 1,000 warm leads.
2. Custom Content Strategy: The team created a tailored outreach strategy that resonated with the highly specialized audience of senior engineers and operators.
3. High Conversion Rate: The campaign achieved an outstanding 2% conversion rate, with 20 prospects requesting calls to discuss potential cooperation.

How We Did It

SalesAR’s unique approach to targeting senior engineers and operators resulted in a highly successful campaign that exceeded expectations. Throughout the campaign, the team set up 25 high-quality appointments, allowing Acosense to engage directly with its target audience and explore potential cooperation opportunities.

Results

1. Acosense’s campaign demonstrated the effectiveness of SalesAR’s customized outreach strategies in connecting with a highly specialized audience. 
2. By understanding the unique needs and preferences of senior engineers and operators, SalesAR was able to generate impressive results and drive growth for Acosense.

Client Testimonial

Our small team is impressed with the results of the research and email outreach campaign we have with SalesAR. No one could expect 2% of the conversion rate out of 1000 leads per month. We hoped for 1% maximum as a good result but the team did excellent work.

Conclusion

Acosense’s success story illustrates SalesAR’s expertise in developing and executing targeted, customized campaigns that resonate with even the most specialized audiences. By understanding the unique needs of Acosense’s target market, SalesAR effectively engaged with senior engineers and operators, driving valuable sales appointments and opportunities for growth. Partner with SalesAR today to achieve your business goals.