Breaking into the UK IT Market with SalesAR’s Expertise

Client Overview

CrispWP is an agile/scrum WordPress studio that brings professional WordPress developers, graphic designers, QA engineers, project coordinators, and marketing experts. With over 20 years of combined experience in website building, web design, SEO, and marketing, CrispWP is dedicated to delivering high-quality WordPress solutions.

Challenges

CrispWP faced several obstacles in its efforts to expand into the UK IT market:

1. Analyzing the UK market and identifying small to medium-sized companies as potential partners interested in WordPress development;
2. Engaging creative directors and owners at digital agencies and showcasing the value of partnering with CrispWP;
3. Aiming for a monthly target of 3-5 scheduled appointments with potential clients.

SalesAR’s Approach

To help CrispWP penetrate the UK IT industry, SalesAR leveraged its research expertise to generate a robust database of potential partners, crafting an effective outreach strategy emphasizing CrispWP’s unique value proposition.

Responsible team

Solutions Implemented

1. UK Market Analysis: SalesAR conducted an in-depth analysis of the UK market, identifying over 8,000 contacts that matched CrispWP’s ideal customer profile.
2. A/B Testing and Outreach Optimization: SalesAR created multiple outreach templates and conducted A/B testing to select the most effective messaging, which contributed to meeting the appointment quota and fulfilling the campaign’s goals.
3. Appointment Setting: Despite the highly competitive nature of the UK IT market, SalesAR achieved a 1% conversion rate during the first month and consistently set up appointments with potential clients.

Results

The collaboration with SalesAR led to impressive outcomes for CrispWP:

1. Full Appointments: SalesAR set up 43 appointments, showcasing a solid interest in CrispWP’s WordPress development services.
2. Contacts Researched: SalesAR researched 8,275 contacts, effectively identifying high-quality leads for CrispWP.
3. Closed Rate: The partnership resulted in a 15% closed rate, demonstrating the value of a strategic lead generation and appointment-setting partner.

Client Testimonial

SalesAR implemented effective outreach that led to an increase in weekly conversions. The team is receptive to feedback, which encourages continuous improvement of the processes. They are proactive, organized, and skilled in their expertise, providing lead generation and appointment-setting services. Their professionalism is also noteworthy. Customers can plan for a fruitful engagement while working with SalesAR’s team.

Conclusion

CrispWP’s successful partnership with SalesAR demonstrates the power of expert market analysis, lead generation, and appointment setting in expanding into new markets. By collaborating with SalesAR, CrispWP effectively penetrated the UK IT industry, increased its client base, and unlocked new opportunities for business growth. Explore more success stories like CrispWP’s and learn how your business can benefit from a tailored lead-generation strategy.