Boosting B2B Lead Generation and Conversion in Linkedin and Email Campaigns for Online Marketplace

Client Overview

Bulu Group is a dynamic online marketplace specializing in creating exclusive private-label subscription boxes for prominent brands. Our company provided B2B lead generation services for Bulu Group.

Challenges

The primary challenge facing Bulu Group was to identify and secure qualified leads that would seamlessly transition into the sales pipeline of their services. These B2B sales leads needed to meet stringent Ideal Customer Profile (ICP) criteria and align with the specific industry focus, including Food, Nutrition, Vitamins and Supplements, and also Pet Brands.

SalesAR’s Approach:

At SalesAR, we understand that every client and campaign is unique. Our approach to the B2B lead gen solution for Bulu Group was structured, meticulous, and highly adaptable. This is how we have implemented our service:

Responsible team

Solutions Implemented

1. Database Enrichment: Our Research Team meticulously curated a comprehensive database consisting of 750 companies in the USA provided by the client for the “Old accounts” campaign. This database was further fortified with an additional 1000 B2B sales leads spanning various industries.
2. Content Customization: A critical element of our approach was content customization.  We adapted our content strategy for Email and Linkedin to align seamlessly with the campaign’s evolving needs and specific ICP criteria. This ensured that our messaging for B2B lead generation was both compelling and highly relevant.
3. Proactive Outreach: We executed a dynamic outreach strategy including LinkedIn and Email outreach when providing a service. Our SDRs, are well-versed in personalized communication, engaging with potential leads, and sparking meaningful conversations.

Results

Client Testimonial

From the moment I engaged with SalesAR, their team displayed impressive professionalism in providing Email and Linkedin lead gen services, expertise, and dedication. They took the time to thoroughly understand my business objectives, target audience, and specific requirements. Their commitment to excellence, combined with their proven track record of success, makes them an invaluable partner in driving business growth.

Conclusion

Bulu Group’s experience is a testament to SalesAR’s ability to improve the efficiency of B2B lead generation and conversions. Our collaborative and personalized approach supported by effective services, strategies and tools, led to significant results in three months. As we extend our partnership in the United States, we look forward to continuing our shared journey toward achieving business growth and success. Thank you for your attention, and we look forward to more exciting achievements in the future.

Thank you for your attention, and we look forward to more exciting achievements in the future.