BuluGroup

Elevating Lead Generation and Conversion

Industry Transportation, Logistics and Storage
Headquarters Regions United States
Company size 11-50
Partnership Time Span 8 mos. - ongoing

Client Overview

Bulu Group is a dynamic online marketplace specializing in creating exclusive private-label subscription box businesses for prominent brands.

Challenges

The primary challenge facing Bulu Group was to identify and secure qualified leads that would seamlessly transition into their sales pipeline. These leads needed to meet stringent Ideal Customer Profile (ICP) criteria and align with the specific industry focus, including Food, Nutrition, Vitamins and Supplements, and Pet Brands.

SalesAR’s Approach:

At SalesAR, we understand that every client and campaign is unique. Our approach to addressing Bulu Group’s lead generation challenges was structured, meticulous, and highly adaptable. Here’s a breakdown of how we navigated this project:

Responsible team

Elevating Lead Generation and Conversion photo - 8
Anastasiia Kuznetsova Head of Account Department
Elevating Lead Generation and Conversion photo - 9
Daria Podolskaya SDR

Solutions Implemented

  1. Database Enrichment: Our Research Team meticulously curated a comprehensive database consisting of 750 companies provided by the client for the “Old accounts” campaign. This database was further fortified with an additional 1000 leads spanning various industries.
  2. Content Customization: A critical element of our approach was the customization of content. We tailored our content strategy to align seamlessly with the campaign’s evolving needs and specific ICP criteria. This ensured that our messaging was both compelling and highly relevant.
  3. Proactive Outreach: We executed a dynamic outreach strategy including LinkedIn and Email outreach. Our SDRs, are well-versed in personalized communication, engaging with potential leads, and sparking meaningful conversations.

Results

5,000
Contacts Reached out
15
Appointment Booked
5%
Reply Rate

Client Testimonial

From the moment I engaged with SalesAR, their team displayed impressive professionalism, expertise, and dedication. They took the time to thoroughly understand my business objectives, target audience, and specific requirements. Their commitment to excellence, combined with their proven track record of success, makes them an invaluable partner in driving business growth.

Conclusion

Bulu Group’s experience is a testament to SalesAR’s ability to elevate lead generation and conversion efforts. Our collaborative and tailored approach, supported by effective strategies and tools, led to significant results in three months. As we extend our partnership, we look forward to continuing our shared journey toward achieving business growth and success.

Thank you for your attention, and we look forward to more exciting achievements in the future.

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