Client Overview
Impulse Machine is part of the KB-12 corporate group and one of Eastern Europe’s largest virtual reality development teams, delivering high-quality projects with exceptional graphics.
Challenges
- Identify leading FMCG and pharmaceutical companies and present VR/AR/Game technologies for consumer (shopper) research, particularly relevant during the pandemic;
- Develop tailored content strategies for various industries;
- Arrange appointments.
SalesAR’s Approach
SalesAR concentrated on researching relevant decision-makers, prioritizing top managers, and contacting them with suitable text sequences.
Responsible team
The Solution
This project focused on identifying and engaging key decision-makers within target companies through personalized outreach.
How We Did It
The primary challenge was capturing the interest of top managers from prominent international brands using cold outreach. SalesAR’s content writers conducted thorough research, analyzing all available marketing materials and additional information provided by the client.
After crafting personalized content and obtaining KB-12’s approval, the outreach commenced. Within days, SalesAR’s SDRs received interested responses from companies like Porsche, Intel, Royal Canin, and more. The quality database and well-written customized content resulted in over 80 positive replies.
Results
| 1,500 Contacts Reached out |
18 Appointment Booked |
17% Reply Rate |
- SalesAR successfully arranged 18 appointments and generated a 17% reply rate from the outreach campaign.
Conclusion
SalesAR’s performance in the AR/VR solutions campaign for Impulse Machine during the pandemic was impressive. Their expertise in researching key decision-makers and crafting personalized content led to a high reply rate and numerous appointments. As a result, Impulse Machine found a reliable and effective partner in SalesAR, demonstrating the potential for even greater achievements in the future.
