Client Overview
MaxBill is an innovative software company specializing in developing and delivering CRM, billing, and charging solutions for the telecommunications, multiutilities (energy, water, transportation), and gaming industries. MaxBill contacted our company to conduct lead generation in order to increase sales and increase the demand for their services.
Challenges
MaxBill faced several critical challenges in its pursuit of business expansion:
- Identifying and engaging with representatives from telecommunication and utilities companies during B2B lead generation;
- Creating an individual outreach strategy taking into account the unique needs of each industry;
- Setting up appointments with decision-makers in companies to drive sales of services and business growth.
SalesAR’s Approach
By working closely with MaxBill, SalesAR used the client’s industry knowledge to design a targeted and effective outreach strategy. Through their comprehensive approach to conducting lead generation for a billing company, our team combined their expertise with MaxBill’s ideas to achieve the project’s goals.
Responsible team
Solutions Implemented
- A/B Testing and Campaign Optimization: our company and MaxBill collaborated to develop content for A/B testing throughout their quarterly cooperation. By evaluating and refining the most effective emails to find new B2B leads, they successfully launched new campaigns that more than doubled open and reply rates, and therefore the growth of sales of services.
- Individual Lead Generation: Our research team focused on identifying suitable representatives from telecommunication and utilities companies, ensuring high-quality B2B leads for MaxBill’s outreach efforts.
- Strategic Appointment Setting: With a dedicated account manager, SDR, and research team, we effectively conducted lead generation for a billing company and scheduled appointments with key decision-makers, opening doors to potential business opportunities for MaxBill.
Results
| 3,000 Contacts Reached out |
12 Appointment Booked |
10% Close Rate |
The partnership with SalesAR led to impressive results for MaxBill:
- Total Appointments: our company set 12 appointments, showcasing a solid interest in MaxBill’s innovative solutions and services.
- Contacts Researched: SalesAR researched 3,000 contacts during lead generation for a billing company, effectively identifying high-quality B2B leads for MaxBill.
- Close Rate: The collaboration resulted in a 10% close rate, demonstrating the value of a strategic lead generation and appointment-setting partner.
- Open Rate: our team achieved a 58% open rate in their outreach efforts when providing a service.
- Reply Rate: The partnership led to a 13% reply rate.
Client Testimonial
We had a good start during the first month of our cooperation with SalesAR, so we decided to go for it and extended our contract and lead generation for two more months. We’ve had a dedicated account manager, an SDR, and a team of researchers working on our project. As MaxBill operates in quite a complicated domain, finding the right opportunities and new B2B leads is more challenging than it seems. SalesAR managed to keep everything up and running very fast. The team listened to our concerns and swiftly made all the necessary changes to achieve the goals set in the process of providing the service. We also received weekly reports that helped keep track of the progress.
Conclusion
MaxBill’s successful partnership with SalesAR highlights the power of expert lead generation for a billing company and appointment setting in driving engagement and conversion rates in the telecommunications and utilities industries. By collaborating with us, MaxBill increased its client base, interested in the company’s services, expanded its market presence, and opened new opportunities for business growth. Discover more success stories like MaxBill’s and learn how your business can benefit from an individual B2B lead generation strategy.
