Client Overview
Tricent is a Danish cybersecurity company helping organizations audit and manage their externally shared files through their innovative Tricent Compliance Tool. This tool ensures security and compliance by providing businesses with an easy way to monitor and control file sharing within Google Workspace. Our team, in turn, conducted cybersecurity lead generation for Tricent to increase sales and expand the business.
Challenges
Tricent addressed SalesAR with specific targeting requirements:
- Find contacts using Google Workspace for lead generation.
- Focus on C-level employees.
- Navigate the large US market while adhering to the specified criteria generating B2B leads.
SalesAR’s Approach
Our team developed a customized email sequence and a new research strategy to meet Tricent’s unique needs. The research process was challenging, but with assistance from the client’s team, SalesAR was able to conduct cybersecurity lead generation.
Responsible team
Solutions Implemented
- The SalesAR team worked closely with Tricent to create a targeted outreach strategy and lead generation that met their specific requirements.
- By collaborating with the client’s team, the research process yielded highly relevant prospects with a high potential for conversion B2B leads for cybersecurity companies.
How We Did It
Over five months, SalesAR and Tricent’s teams collaborated on researching contacts and improving the outreach strategy, implementing lead generation for a cybersecurity company. This partnership ensured that each potential client contacted had a substantial likelihood of becoming a client.
Results
The collaboration with SalesAR led to impressive outcomes for Tricent:
| 6,000 Contacts Reached out |
19 Appointment Booked |
65% Open Rate |
- Total Appointments: SalesAR scheduled 19 appointments, connecting Tricent with valuable potential clients in the US market.
- Contacts Researched: 6,000 references were researched according to Tricent’s specific criteria and lead generation for cybersecurity companies.
- Open Rate: The customized email sequence achieved an impressive 65% available rate.
Conclusion
SalesAR’s individual approach and close collaboration with Tricent resulted in a successful lead generation campaign that met specific needs with which cybersecurity companies face. By focusing on targeted outreach and adapting strategies, SalesAR continues to help clients like Tricent expand their market presence and grow their businesses.
