SalesAR Achieves 11% Reply Rate and Numerous Appointments with Tailored Campaigns

Client Overview

Workofo is an AI-based software platform that optimizes employee schedules by predicting customer traffic and considering unique business needs. The platform caters to retail, Logistics, and hospitality businesses.

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Challenges

Workofo partnered with SalesAR to achieve the following goals:

1. Research C-level Managers and HR/Operations Directors.
2. Focus on Retail, Logistics, and Hospitality industries.
3. Set up localized campaigns for Lithuania, Poland, and the Czech Republic.
4. Write different content templates for each industry.

SalesAR’s Approach

SalesAR developed email and LinkedIn campaigns with various messaging, depending on the prospect’s industry. They also set up a separate campaign for Lithuanian companies in Lithuanian. After the primary campaign concluded, they ran localized re-engagement campaigns for Poland and the Czech Republic.

Responsible team

Solutions Implemented

1. Industry-Specific Messaging: SalesAR created tailored content templates for each target industry.
2. Multi-Platform Outreach: Both email and LinkedIn campaigns were employed for outreach.
3. Localized Campaigns: Separate campaigns were set up for Lithuania, Poland, and the Czech Republic.

How We Did It

The campaign ran smoothly, with 11 different sequences set up. Open rates varied from 47% to 65%, and response rates reached up to 11% for individual sequences. Out of 3000 researched contacts, 33 meetings were booked.

Results

SalesAR’s tailored approach and effective execution led to outstanding results for Workofo:

1. High Reply Rate: The campaign achieved an impressive 11% reply rate, indicating the effectiveness of the industry-specific messaging.
2. Numerous Appointments: SalesAR scheduled 33 appointments with potential clients, providing Workofo with valuable sales opportunities.
3. Strong Close Rate: Workofo achieved a 20% close rate, showcasing the quality of the leads generated through SalesAR’s efforts.

Client Testimonial

As a result of collaboration with SalesAR, the company successfully gained and partnered with valuable leads in the Eastern and Central European markets, from 150 to 15,000 employees. The team was an excellent communicator of the project, especially the processes, challenges, and updates.

Conclusion

Workofo’s success story highlights SalesAR’s ability to design and execute tailored, localized campaigns that deliver remarkable results for clients across various industries. By understanding Workofo’s unique requirements and adapting its strategy accordingly, SalesAR generated numerous appointments and contributed to its growth. Experience the SalesAR difference and unlock your business’s potential today.