How SalesAR Helped Seqana Reach Carbon Measurement and Regenerative Agriculture Decision-Makers
Seqana needed to reach a very specific market: companies working with regenerative agriculture, carbon removal, Soil Organic Carbon measurement, and sustainable supply chains.
The audience was not broad. The right prospects were sustainability leaders, soil science experts, regenerative agriculture managers, project developers, and decision-makers inside agrifood, farming, manufacturing, and food production companies.
SalesAR built a multi-channel lead generation campaign using email, LinkedIn, and research-backed personalization. The campaign helped Seqana reach relevant companies, start conversations with the right stakeholders, and book qualified meetings around a technical climate solution.
21 qualified appointments generated for Seqana through targeted outreach across carbon measurement, regenerative agriculture, and agrifood markets
The campaign generated 21 qualified appointments, supported by 811 researched companies, 3,689 researched contacts, strong email deliverability, and LinkedIn outreach across targeted industries.
About Seqana
Seqana is a Germany-based Climate Tech and AgTech company focused on satellite-powered measurement of Soil Organic Carbon.
The company helps corporations, cooperatives, and project developers measure, plan, and report SOC quantification across regenerative agriculture projects. Seqana’s work supports companies that need to understand carbon removals, improve MRV planning, and make better decisions around sampling, reporting, and compliance.
For companies working toward climate and sustainability goals, inaccurate SOC measurement can directly affect carbon claims, reporting accuracy, budgets, and project timelines.
The Challenge
The team needed to explain satellite-based SOC measurement in a way that made sense to different audiences: agrifood corporations, project developers, cooperatives, and sustainability teams. Each group had different priorities.
Some prospects focused on carbon removal claims and reporting, while others cared more about sampling costs, uncertainty deductions, or regenerative agriculture planning.
SalesAR had to solve three core challenges:
- Find the right decision-makers across niche industries and roles.
- Build messaging that made a technical solution easy to understand.
- Use email and LinkedIn together to create more touchpoints and more qualified conversations.
Goals
Seqana partnered with SalesAR to:
- Research relevant companies and contacts.
- Reach sustainability, regenerative agriculture, soil science, and carbon-focused stakeholders.
- Book qualified meetings with companies that could benefit from SOC measurement.
- Test messaging across different verticals and campaign types.
- Support outreach with both email and LinkedIn.
- Build awareness in industries connected to agrifood, farming, and carbon measurement.
SalesAR’s Strategy
SalesAR created several outbound campaign tracks based on ICP, channel, and prospect context.
The campaigns focused on:
- End users with personalization.
- Corporate verticals.
- Project developers.
- Event-based outreach.
- Email and LinkedIn combined outreach.
- LinkedIn-only performance tracking.
- Calls with selected prospects.
The campaign messaging focused on practical business problems:
- How to measure Soil Organic Carbon correctly.
- How to avoid undersampling.
- How uncertainty deductions can affect carbon removal claims.
- Why 2025 baseline planning matters for 2030 goals.
- How satellite and AI-backed sampling plans can support better MRV decisions.
This helped Seqana avoid vague sustainability messaging and speak directly to the problems prospects were already thinking about.
Responsible Team
What SalesAR Implemented
1. Targeted Prospect Research
SalesAR researched 811 companies and 3,689 contacts for Seqana.
The contact database focused on industries where SOC measurement, regenerative agriculture, and carbon reporting were most relevant.
The largest researched segment was Food and Beverage Manufacturing, which represented 42.7% of researched companies. Other researched industries included Food and Beverage Services, Retail, Farming, Manufacturing, Food Production, Beverage Manufacturing, Chemical Manufacturing, and Dairy Product Manufacturing.
2. Email Campaigns
SalesAR launched email campaigns across multiple sequences and tracked performance by contacts, delivery, replies, and reply rate.
The email campaign generated:
- 11,417 total delivered emails
- 99.16% delivery rate
- 0.84% bounce rate
- 0.46% reply rate per email
- 63 replies
3. LinkedIn Outreach
LinkedIn was used to support the email campaigns and create more direct engagement with prospects.
SalesAR tracked LinkedIn performance separately and as part of the combined email and LinkedIn view.
LinkedIn campaign results included:
- 2,751 invites
- 434 connections
- 15.78% connection rate
- 1,021 follow-up messages
- 103 replies
- 3.74% total reply rate
Results
The campaigns helped Seqana create qualified conversations in a niche and technical B2B market.
Main Results
- 21 qualified appointments booked
- 811 researched companies
- 3,689 researched contacts
- 99.16% email delivery rate
- 0.84% bounce rate
- 63 email replies
- 2,751 LinkedIn invites
- 434 LinkedIn connections
- 15.78% LinkedIn connection rate
- 3.74% LinkedIn reply rate
- 103 LinkedIn replies
- 1,021 LinkedIn follow-up messages
21 qualified appointments booked with companies connected to carbon measurement, regenerative agriculture, agrifood, farming, and sustainability-focused markets
Industries Engaged
The campaign reached companies across several relevant industries:
- Food and Beverage Manufacturing
- Food and Beverage Services
- Retail
- Farming
- Manufacturing
- Food Production
- Beverage Manufacturing
- Chemical Manufacturing
- Dairy Product Manufacturing
- International Trade and Development
- Oil and Gas
The largest researched industry was Food and Beverage Manufacturing, which accounted for 42.7% of researched companies.
Why It Worked
The targeting was narrow enough to be relevant.
The campaign focused on companies and roles connected to regenerative agriculture, carbon measurement, sustainability, and agrifood supply chains. That helped SalesAR build lists that matched Seqana’s market.
The message explained a technical product clearly.
Instead of leading with broad climate language, the campaign focused on concrete topics:
- SOC measurement
- MRV strategy
- Sampling strategy
- Uncertainty deductions
- Carbon removal claims
- Baseline planning
This gave prospects a clear reason to respond.
Using both email and LinkedIn also helped Seqana create multiple touchpoints within the same accounts, rather than relying on a single channel.
Client Testimonial
“The SalesAR team helped us structure and scale a technically complex outreach campaign. They quickly understood our niche audience and pain points—from uncertainty deductions to carbon accounting standards—and adapted the messaging accordingly. Their professionalism and precision allowed us to engage the right stakeholders and generate meetings that directly aligned with our strategic growth goals.”
The Takeaway
Seqana’s campaign shows how outbound can work for a technical climate product when the targeting, messaging, and channels are aligned.
SalesAR helped Seqana research the right companies, reach relevant decision-makers, and turn a complex SOC measurement solution into clear conversations with prospects across agrifood, regenerative agriculture, farming, manufacturing, and sustainability-focused markets.
For technical B2B products, clearer positioning and more precise targeting often outperform broad outreach.
LOOKING TO REACH NICHE B2B MARKETS?
SalesAR helps growth-focused companies connect with high-value decision-makers through tailored outreach, accurate research, and multi-channel lead generation strategy.
Whether you need to reach sustainability teams, technical buyers, agrifood companies, climate-focused decision-makers, or other hard-to-reach B2B audiences, SalesAR can help you build a targeted outbound system that creates relevant conversations.
Schedule a consultation to discover how we can support your team with professional lead generation for technical B2B companies.
