Stop guessing
why outreach
fails — fix it
why outreach
fails — fix it
Get a full analysis of ICP, messaging, sender reputation, and strategy — plus a clear plan to boost reply rates and booked meetings.
B2B Lead Generation Audit
Common symptoms
If these
If these
sound familiar,
it’s time to act
For 6+ years, we’ve helped B2B teams turn silent inboxes into real conversations and boost ROI from lead generation.
Book a call
Reply Rate under 2%
You’re sending hundreds of emails, but prospects don’t see a reason to reply.
Too Many “Not Relevant” Replies
You’re hitting the wrong roles or industries — ICP is missing the real decision-makers.
Low Delivery Rate
Your domain isn’t set up correctly — messages don’t even reach inboxes.
No Meetings Booked
You get initial curiosity, but your follow-up doesn’t move prospects toward a call.
What we audit —
7 pillars of your
outbound engine
Our approach
This isn’t a surface-level review — we examine the entire campaign, from who you target to how the funnel behaves.
01 DATA & ICP
We review:
- Whether your ICP matches real buying roles vs. title fluff
- How leads are sourced (scraped, intent-based, curated)
- Enrichment accuracy for titles, seniority, and contact validity
- Tiering logic by region (US / Canada / Europe / Asia)
- Negative ICP filters: roles that never convert
Outcome:
You’ll stop targeting bad-fit leads and focus on high-intent prospect generation, improving alignment between marketing and sales.
02 INFRASTRUCTURE & DELIVERABILITY
We test:
- Domain and subdomain setup, warming, and safe sending limits
- SPF/DKIM/DMARC/BIMI authentication and alignment
- Spam triggers, blacklist status, and domain reputation
- Rotation and safety strategy across multiple senders
Outcome:
Your outreach reliably reaches inboxes, not spam folders.
03 CONTENT & SEQUENCES
We analyze:
- Value hypotheses and depth of personalization
- Email copy structure, tone, and CTA logic
- Impact of the first 40 characters + LinkedIn note patterns
- Sequence rhythm, follow-up logic, pauses, and cooling-off
Outcome:
Rewritten or improved sequences with clear, data-backed reasoning, stronger value propositions, and brand positioning review where needed.
04 CHANNEL STRATEGY
We evaluate:
- When LinkedIn works better than Email and vice versa
- Limits that prevent your accounts from being flagged or restricted
- Whether messaging gets diluted when split between channels
- Missed opportunities where prospects don’t see you twice
Outcome:
Your outreach lands where prospects engage, based on the effectiveness and ROI of both Email and LinkedIn campaigns.
05 CRM & ANALYTICS
We audit:
- Replies that get lost or mislabeled and never followed up
- Tags that misrepresent lead quality or funnel stage
- Gaps between outreach tools and CRM that break continuity
- Data issues that make performance look worse (or better) than it really is
Outcome:
Full clarity from inbox to pipeline to revenue with better lead source tracking and visibility.
06 CAMPAIGN MANAGEMENT
We check:
- Outreach falling through the cracks because ownership isn’t clear
- Tests that never reach statistical relevance
- Team members accidentally contacting the same prospect
- Meetings lost due to inconsistent follow-up discipline
Outcome:
Coordinated campaign management and role clarity.
07 IMPROVEMENT ROADMAP
We build:
- Fixes for the bottlenecks that currently block results
- Tests designed to validate what moves the needle
- Steps that prevent repeating the same mistakes
- A strategy that adapts as your market changes
Outcome:
You stop guessing and start improving intentionally with a clear sales funnel optimisation direction.
How we deliver results
You’ll get
You’ll get
a clear plan
forward
You’ll walk away knowing exactly what’s blocking your results and how to fix it.
The audit gives you actionable guidance, real examples, and specific changes you can implement immediately.
AUDIT REPORT
A structured document with findings, plus screenshots and prioritized fixes.
DELIVERABILITY PLAN (30 DAYS)
Warmup, rotation, spam-word filtering, and the technical steps to restore trust.
3-5 REWRITTEN SEQUENCES (EMAIL + LINKEDIN)
Sequences tailored to your ICPs, regions, and real buyer motivations for qualified lead conversion.
CRM RECOMMENDATIONS
How to structure stages, fields, tags, and dashboards for clean attribution.
90-DAY EXPERIMENT PLAN
A/B tests for subject lines, CTAs, and personalization logic for pipeline predictability.
ICP MATRIX
Clear tiers, negative signals, and messaging angles per segment for better targeting.
DATABASE REVIEW
Source quality assessment, enrichment guidance, and a validation checklist.
What changes
after the audit
Examples of measurable improvements from recent engagements.
Case study
All case studies
Lead Generation for B2B SaaS: How SalesAR Helped Akridata Book 297+ High-Value Meetings
Lead Generation for B2B SaaS: How SalesAR Helped Akridata Book 297+ High-Value Meetings
75 Scheduled Appointments From 875 Replies: Bulu’s B2B Lead Generation Success
75 Scheduled Appointments From 875 Replies: Bulu’s B2B Lead Generation Success
How Foxit Entered the European Market with SalesAR’s Strategic Outreach
How Foxit Entered the European Market with SalesAR’s Strategic Outreach
Pricing
Choose your
Choose your
audit format
Both formats give you a complete diagnosis.
Lead Gen Audit
A deep, structured review to show what’s slowing you down.
For teams refining outreach, diagnosing issues, and improving lead quality.
What include
- Full review across all 7 pillars
- Specific recommendations and next steps
- 90-day testing plan with clear priorities
Audit + GTM
A strategic upgrade to your entire outbound foundation.
For companies rethinking their ICP, positioning, and strategy with better marketing and sales alignment.
What include
- Includes everything in the base audit, plus:
- Joint ICP refinement workshop
- Updated GTM approach
- Message templates & outreach playbook
- Strategic 90-minute working session with your leadership or sales team
What clients are saying about SalesAR
Reviews
We’ll walk you through how lead generation audit works, what to expect, and how it can improve your outbound performance.