Account-Based Marketing Services

Why ABM

How ABM
Makes a Difference

ABM focuses teams on intent, not volume, for complex sales cycles.
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Stop Targeting Everyone

ABM focuses only on Tier 1-3 target companies with real buying potential. This reduces wasted effort and leads to more relevant conversations.

End Internal Disconnect

Sales and marketing work from the same lead list, reducing friction, shortening sales cycles, and improving conversion.

Avoid Generic Outreach

Each person receives personalized messaging, custom one-pagers, and relevant offers that resonate with decision-makers.

Cut Wasted Spending

This approach replaces thousands of low-intent leads with focused engagement across a small set of high-value targets for a more predictable pipeline.

Don’t Stop at the Deal

The post-sale process supports expansion, cross-sell, and retention by keeping prospects engaged after the first win.

Move Beyond Guesswork

Interest, intent, and progress are tracked at the account level, giving clear insight into what moves business forward.
Our approach

The Process Behind
Account-Based
Outbound

Our approach
We run ABM as a structured, repeatable system. Each engagement starts with a buying-group strategy and combines data, tooling, and personalization to move priority accounts forward.

01 AI-Powered Research

We run deep research across firmographics, tech stack, hiring activity, and intent signals. AI helps surface which leads are most likely to choose your solution and why.

02 Persona-Driven UVPs

We define role-specific value propositions for every persona. Messaging is adapted to decision-makers, influencers, and blockers.

03 Synchronized Multichannel

Email and LinkedIn work together as one system. Automation ensures consistent follow-ups, timing control, and signal-based actions without manual overload.

04 Boutique Event Outreach

We support pre- and post-event outreach with tailored messaging and follow-ups, turning conferences and meetings into a real pipeline.

05 Face-to-Face Meeting Scheduling

We assist with booking in-person meetings while your team is traveling, handling coordination so sales can focus on conversations.

06 Ad Retargeting Loops

LinkedIn and Google Ads reinforce outreach to priority accounts. Retargeting keeps your message visible at key moments in the buying process.

07 Personal Brand Building

We activate LinkedIn engagement from real people on your team to build trust with decision-makers, strengthen credibility, and support conversations.

08 Custom Account Assets

We create one-pagers, personal links, and landing pages tailored to each buyer, reflecting their context, industry, and challenges.

09 Signal-Based Calling

Phone calls are triggered by engagement and intent signals. Sales reaches out when prospects are most likely to respond.

10 Positioning & Buyer Feedback

Ongoing insights into messaging performance, objections, and buyer signals with strategic recommendations to refine positioning.

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Get
High-Quality
Enterprise
Leads
Want to see how account based marketing services can work for your team?
Book a consultation and get a clear breakdown of the plan, selected tactics, timelines, and expected outcomes, tailored to your goals and industry.
Framework

How We Run
ABM Projects

Our account based marketing services are led by experts who understand your niche, buyer dynamics, and sales complexity. Every engagement follows a structured framework designed to drive focus, alignment, and measurable progress across priority lists.
Step 01

Discovery + Strategy

We start by understanding your business, opportunity structure, and ideal customers. From there, we define your ICP, map buying groups, and design an outreach strategy aligned with your revenue goals.

  • Strategist defines ICP tiers, value propositions, and success metrics
  • Research Lead qualifies target lead lists, maps decision-makers, and identifies buying signals
  • Content Manager builds tailored messaging and offers for each tier
Step 02

Execution + Optimization

We launch personalized campaigns across selected channels and continuously optimize based on engagement analytics.

  • Marketing Manager orchestrates LinkedIn, email, ads, and supporting channels
  • SDR personalizes outreach, tests messaging, and feeds market insights back into the system
  • The strategist keeps everyone aligned and adjusts tactics as deals progress
Step 03

Outcome

You get qualified enterprise conversations, clear analytics, actionable engagement insights, and a measurable ROI cycle with full transparency across every stage.

Who ABM Is For

Account-Based
Marketing Services
Aren’t for Everyone

ABM is built for high-value B2B agreements with long cycles and multiple decision-makers. It’s the reset when broad targeting and generic messaging stall negotiations within key buying groups.

It Fits You if You:

01
Sell B2B solutions with high value and a longer sales cycle
02
Target specific industries or enterprise buyers
03
Have a clear ICP but need stronger buyer engagement
04
Want Sales and Marketing aligned around shared goals and outcomes
05
Need product–market fit validation
06
Focus on long-term relationships, not one-off transactions
07
Want to systematically replicate successful client wins

It Doesn’t Fit You if You:

01
Sell low-cost offers below ~$10K
02
Target mass markets with generic audiences
03
Need immediate, high-volume lead lists (thousands per month)
04
Don’t have a defined ICP beyond industry or company size
05
Lack sales capacity to handle high-value prospects personally
06
Focus only on one-time transactions with no expansion strategy
07
Prefer to avoid proactive outbound engagement
Pricing

Build Your Own
ABM Outbound Plan

Choose only what your pipeline needs, nothing extra.

ABM Base
(3-month minimum)
REQUEST ASSESSMENT
What include
  • ICP and intent-driven lead research
  • Buyer personas and buying-group mapping
  • Deep personalization across 10+ data points
  • Coordinated Email and LinkedIn outreach
  • Email domain setup, warm-up, and deliverability control
  • Advanced copywriting for Email and LinkedIn
  • Continuous A/B testing and campaign optimization
  • Appointment booking with calendar synchronization
  • Signal-based phone calls when the timing is right
  • Weekly reporting and performance dashboards
  • Ongoing feedback loops and campaign adjustments
  • Optional CRM integration

* Can be used standalone or paired with additional services.

What Clients
Are Saying
About SalesAR

Reviews

“Once the researchers began their work, I started receiving a steady flow of calls, which was great.”

01/7

“Salesar have quickly become an integral part of our business development efforts and scale the company.”

02/7

“They pay attention not only to some general factors but also to the smallest details.”

03/7

“I found their responsiveness to be the most impressive and impactful aspect of their service.”

04/7

“Elena was our primary contact and account consultant, and she was fantastic and a pleasure to work with!”

05/7

We really appreciate the team’s responsiveness and overall customer service. Their success rate was high, and they truly operated like a real member of the company.

“Their process was efficient, and they took time to understand how we operate.”

06/7

“Their outreach is productive, and the packages offer a clear structure.”

07/7
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our cases
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our cases
01

What types of companies benefit most from ABM?

02

How involved does our internal team need to be?

03

What happens if certain prospects don’t engage?

04

Can ABM work if our offer is still evolving?

05

When can we expect results?

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