Inulta Consulting

Effective B2B Lead Generation to Increase Targeted Outreach for a Consulting Company Seeking Eastern European Clients

Industry Business Consulting and Services
Headquarters Regions Romania
Company size 11-50
Partnership Time Span 10 mos. - ongoing

Client Overview

Inulta is a company that helps companies unlock their analytical potential by providing the right software solutions for real-time, robust, and relevant decision-making. Inulta ordered services from us and conducted lead generation for a consulting company.

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Challenges

  1. Research banks in Hungary, Bulgaria, Croatia, Serbia, Moldova, and the Czech Republic for B2B lead generation;
  2. Write 4 different outreach sequences according to the industry and location;
  3. Set up 4 appointments per month for business consulting.

SalesAR’s Approach

The research team of several researchers focused on finding proper B2B leads in each country and prepared the database for a reengagement campaign. Templates were written with several options for improved targeting and engagement when making lead generation for a consulting company.

Responsible team

Effective B2B Lead Generation to Increase Targeted Outreach for a Consulting Company Seeking Eastern European Clients photo - 6
Elena Hrysiuk Account Manager
Effective B2B Lead Generation to Increase Targeted Outreach for a Consulting Company Seeking Eastern European Clients photo - 7
Aleksandra Sliusareva SDR

The Solution

SalesAR, providing a service, developed individual messages for different countries, analyzed the results, and adjusted them to improve the outreach campaign. Lead generation for a consulting company has been integrated a specific case study for the Czech Republic, leading to better open and reply rates.

How We Did It

The team tried different messages for different countries, resulting lead generation for consulting company in mixed outcomes. Adjustments were made to improve the campaign, leading to better metrics across the board and increasing the number of B2B leads, including improved open and reply rates.

Results

7,000
Contacts Reached out
22
Appointment Booked
17%
Close Rate

SalesAR’s targeted outreach campaign for Inulta Consulting delivered impressive results, achieving a 17% close rate and securing 22 appointments with potential Eastern European clients for consultancy.

Client Testimonial

Our experience working with SalesAR has been nothing short of exceptional. Their individual approach to our specific needs, qualified services and their deep understanding of the Eastern European market has led to impressive results in our outreach campaign. They went above and beyond to create highly targeted messaging and adapted their strategies based on the outcomes, ensuring continuous improvement and a large flow of B2B leads. We couldn’t be happier with the results with 22 appointments secured and a 17% close rate. SalesAR’s professionalism, effective lead generation for consulting company and commitment to our success make them valuable partners, and we look forward to continued collaboration.

Conclusion

SalesAR’s expertise in crafting targeted content strategies and adapting their approach for different countries led to a successful outreach campaign for Inulta Consulting. By securing 22 appointments as a result of B2B lead generation and achieving a 17% close rate, SalesAR demonstrated its ability to understand and cater to client’s unique needs during the provision of the service, making them a valuable partner for future collaborations.

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