Client Overview
Workofo is an AI-based software platform that optimizes employee schedules by predicting customer flow and considering unique business needs. The platform serves retail, logistics, and hospitality businesses. Our team conducted lead generation for saas to increase sales of the company’s services and expand its geographic influence on the market.
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Challenges
Workofo partnered with SalesAR to achieve the following goals:
- Research C-level Managers and HR/Operations Directors.
- Focus on Retail, Logistics, and Hospitality industries during outbound lead generation service for B2B saas.
- Set up localized campaigns for Lithuania, Poland, and the Czech Republic.
- Write different content templates for each industry B2B saas.
SalesAR’s Approach
SalesAR developed email and LinkedIn campaigns with various messaging, depending on the potential client’s industry. They also set up a separate campaign for Lithuanian companies in Lithuanian. After the primary lead generation for saas had concluded, they launched localized re-engagement campaigns for Poland and the Czech Republic.
Responsible team
Solutions Implemented
- Industry-Specific Messaging: SalesAR created customized content templates for each target industry B2B saas.
- Multi-Platform Outreach: Both email and LinkedIn campaigns were employed for outreach.
- Localized Campaigns: Separate campaigns were set up for Lithuania, Poland, and the Czech Republic when conducting lead generation for saas.
How We Did It
The campaign ran smoothly, with 11 different sequences set up. Open rates varied from 47% to 65%, and response rates reached up to 11% for individual sequences. Out of 3000 researched contacts, 33 meetings were booked which speaks about the effectiveness of our company’s top service for B2B saas.
Results
SalesAR’s customized approach and effective execution led to outstanding results for Workofo:
| 3,000 Contacts Reached out |
33 Appointment Booked |
20% Close Rate |
- High Reply Rate: The campaign achieved an impressive 11% reply rate during outbound lead generation service for B2B saas, indicating the effectiveness of the industry-specific messaging.
- Numerous Appointments: SalesAR scheduled 33 appointments with potential clients, providing Workofo with valuable for sales of the company’s services opportunities.
- HighClose Rate: Workofo achieved a 20% close rate, showcasing the quality of the B2B leads generated through SalesAR’s efforts.
Client Testimonial
As a result of collaboration with SalesAR, the company successfully gained and partnered with valuable B2B leads in the Eastern and Central European markets, from 150 to 15,000 employees. The team was an excellent communicator of the project, especially the processes, challenges, and updates.
Conclusion
Workofo’s success story highlights SalesAR’s ability to design and execute customized, localized campaigns that deliver remarkable results for clients across various industries. By understanding Workofo’s unique requirements and adapting its lead generation for saas accordingly, SalesAR generated numerous appointments and contributed to its growth. Experience the SalesAR difference and unlock your business’s potential today.
