SalesAR and Belkins both book B2B sales meetings through outsourced outbound. SalesAR works through cold email and LinkedIn and offers a 1-month Pilot to start. Belkins also uses cold calling, prepares a custom proposal for each client, and lists an average starter price from $5,000.
When a prospect tells me they’re choosing between us and Belkins, I usually hear the same question: you both book meetings with decision-makers, so where is the difference? This SalesAR vs Belkins comparison is my answer.
As I see it, the difference sits in how each B2B lead generation agency gets you those meetings: channels, package structure, pricing logic, research workflow, and the type of client each team serves.
I quote what both companies state on their own sites, I add Clutch and G2 data, and I mark my opinions as opinions. Belkins is a strong agency, and I’ll tell you where it fits better than we do. Whether you came here researching Belkins alternatives or typed Belkins vs SalesAR into a search bar, you get the quick answer.
- SalesAR vs Belkins: Quick Comparison
- SalesAR Overview
- Belkins Overview
- Services and Capabilities Compared
- Targeting and Prospect Research
- Outreach Channels and Campaign Execution
- SalesAR vs Belkins Pricing and Engagement Models
- Which Company Fits Your Business Better?
- Results, Case Studies, and Client Proof
- Where SalesAR May Be a Better Fit
- Where Belkins May Be a Better Fit
- Is SalesAR a Good Belkins Alternative?
- SalesAR vs Belkins: Final Verdict
- FAQ
SalesAR vs Belkins: Quick Comparison
SalesAR and Belkins both run managed outbound: ICP work, prospect research, messaging, outreach, qualification, and meeting booking. Here are the main differences I found in the published materials as of October 2026:
- Channels: at SalesAR, we build campaigns around cold email and LinkedIn outreach, and we add phone if a campaign needs it. Belkins promotes three core channels: email, LinkedIn, and cold calling.
- Entry format: we offer a 1-month Pilot and a 3-month plan. Belkins prepares a custom proposal for each client.
- Pricing: Belkins lists an average starter price of $5,000. We share prices through a quote request.
From what I see, teams that want to test outbound with a short pilot and an email-plus-LinkedIn motion often shortlist SalesAR. Teams that want calling in the mix from day one and a custom-scoped program often shortlist Belkins.
Side-by-Side Comparison Table
I sourced every row from the company’s own site or a review platform.
Compare the 1-month Pilot and the 3-month Growth plan side by side.
SalesAR Overview
Before the feature-by-feature part, let me introduce both companies. I’ll start with the one I know from the inside.
What SalesAR Does
SalesAR is a B2B lead generation agency founded in 2019, with offices in London, Kyiv, and Dover, Delaware. Our core service is B2B lead generation and appointment setting. In practice, our team defines your ICP, builds and verifies prospect lists, sets up email deliverability, runs email and LinkedIn sequences, qualifies replies, and books meetings into your calendar. Most SalesAR lead generation campaigns I see come from SaaS, IT and consulting, software development, cybersecurity, and fintech companies entering a new market or needing a fuller pipeline.
Here are our numbers as we report them on salesar.io (October 2026): 700+ clients, 30+ industries, 40+ countries, and 30,000+ meetings booked over six years. On Clutch, clients rate us 4.8/5 across 135 reviews. SalesAR appointment setting comes in two public formats: a 1-month Pilot to test outbound and a 3-month Growth plan to scale the pipeline.
Belkins Overview
I treat Belkins the same way, based on its site and review profiles.
What Belkins Does
Belkins is a US-based agency founded in 2017, headquartered in Denver, and active in 40+ countries. Belkins appointment setting is the flagship service: an account manager, an SDR, a lead sourcing specialist, a copywriter, and an email deliverability specialist run what the company calls a 360-degree, cross-channel approach. Belkins lead generation programs cover email outreach, LinkedIn outreach, and cold calling, with intent-based calling and messengers as follow-up add-ons.
Company-reported numbers: 50+ industries, 100 to 400 annual appointments per client program, and 67,200+ deals in client pipelines since 2017.
Third-party ratings: 4.9/5 from 234 reviews on Clutch and 4.8/5 from 93 reviews on G2.
Pricing is custom, with an average starter price of $5,000.
Is Belkins worth it? If you want a large, established outbound operation with calling included, I’d say the public record is strong.
Services and Capabilities Compared
Put SalesAR’s service page next to Belkins’ and the menus look almost identical. So I compared what you receive at each stage of a campaign.
Lead Generation and Prospect Research
SalesAR and Belkins both start lead generation with strategy and research. SalesAR defines the ICP from your past sales, goals, and market positioning. Then our researchers manually identify and verify decision-makers, filter weak contacts, and enrich and segment the data. Belkins opens with a full sales audit, calculates TAM, maps buyer profiles, and runs manual lead research with validation against your qualification criteria.
Appointment Setting and Qualification
SalesAR’s and Belkins’ appointment setting processes read almost line for line. SDRs talk to interested prospects, check fit and intent, book the meeting into your calendar, send reminders, and re-engage leads who go quiet. Belkins lists no-show recovery in every package and advertises 100 guaranteed appointments per year in its starter configuration. We agree on qualification criteria with you during onboarding. My caution applies to both agencies: qualified appointments mean whatever your contract says. Ask us, and ask Belkins, whether the count covers booked, held, or held-and-ICP-fit meetings.
Campaign Strategy and Optimization
SalesAR clients get weekly review calls and a live dashboard with engagement, response quality, and appointment status. Your account manager handles A/B tests and adjustments, and we launch after you approve the contact list and copy. Belkins provides 24/7 reports, a dedicated account manager, continuous refinement, and proprietary tools and outreach software at no extra cost.
“We write down what counts as a qualified appointment before the first email goes out: role, company size, need, and timing. That one page prevents most disputes later, because the SDR, the account manager, and the client all count meetings the same way.”
Targeting and Prospect Research
If you ask me, list quality decides most outbound results before anyone writes a subject line.
How Each Agency Builds the List
SalesAR treats prospect research as a core part of every campaign, and we also sell it as a standalone service: ICP definition and segmentation, enriched contact data, and clean lists ready for outreach. Our researchers use 30+ platforms for sourcing and data verification, and a human checks every lead. Belkins describes its research as manual work that combines AI-driven tools with human validation.
Both teams also map several contacts per account. Belkins says it identifies influencers and blockers in the buying group. In our Akridata campaign, we targeted engineers, team leads, and CTOs at the same companies.
Why Research Depth Changes Results
Gartner reports that a typical buying group for a complex B2B solution includes six to ten decision makers. For me, that number explains why ICP research matters so much in B2B prospecting. Precise segmentation raises relevance, relevant messages earn replies from real buyers, and those replies turn into meetings your sales team wants to take.
I also see the flip side in our own campaigns: narrow targeting caps volume. A niche ICP may hold only a few thousand valid contacts, so growth comes from new segments or regions. Ask both of us how we handle a small TAM.
Outreach Channels and Campaign Execution
Channels are the clearest published difference between SalesAR and Belkins.
Published Channel Scope
How to Read the Channel Difference
Does a third channel mean more meetings? I’d say it depends on your audience, market, deal size, and how your buyers behave. In my experience, engineers and product leaders tend to answer a well-timed email or LinkedIn message and skip calls from unknown numbers. Operations managers in manufacturing or logistics tend to pick up the phone.
If phone-heavy multi-channel outreach is central to your plan, Belkins publishes that scope by default. If your outbound outreach lives in the inbox and on LinkedIn, our published model matches it.
“In our campaigns for technical audiences, LinkedIn works best as the touch that makes the email familiar. For Akridata, we ran email, LinkedIn, re-engagement, and conference follow-ups as one sequence and A/B tested the copy the whole time.”
SalesAR vs Belkins Pricing and Engagement Models
Belkins lists an average starter price from $5,000 for appointment setting and builds a custom proposal for each client. At SalesAR, we send a quote after a discovery call, and the price depends on the plan: a 1-month Pilot or a 3-month Growth plan.
Pricing is where buyers want a simple answer from me, and where a simple answer misleads the most. So I’ll show you what each company publishes. I checked all pricing in October 2026.
What Each Company Publishes
| Pricing factor | SalesAR | Belkins |
|---|---|---|
| Published starting price | Price by quote. The service and packages pages list plans with a “get the price” request | Average starter price from $5,000 for appointment setting |
| Engagement formats | Pilot: 1 month, 1 ICP segment. Growth: 3 months, 2 ICP segments. Custom plans on request | Custom proposal. Starter configuration: 1,500 leads per month, 3 outreach channels, 100 guaranteed appointments per year |
| Pilot option | Yes. A dedicated 1-month Pilot, best for testing outbound | The appointment setting page presents custom proposals only. Some Clutch reviews mention a pilot phase, so ask about it |
| What shapes the price | Plan length, prospect volume, number of ICP segments. Final quote after a discovery call | Company size, TAM and number of ideal customer groups, revenue and deal-velocity goals, digital footprint and content, required channels |
| Included services | Strategy, prospect research, messaging, outreach, booking support | Sales audit and strategy mapping, TAM and buyer-profile mapping, manual lead research and validation, 24/7 reports, copywriting, appointment booking, no-show recovery, continuous refinement, tech support |
I’d treat SalesAR pricing and Belkins pricing as scope questions first. You can see our current formats on the
What to Compare Beyond the Monthly Fee
Belkins cost starts from a published number, and SalesAR quotes after a call. Either way, I’d compare the two proposals line by line:
- Scope and contact volume per month
- Research: who builds the list and how they verify it
- Channels included in the base price
- Qualification rules and expected output
- Infrastructure: domains, mailboxes, tools, CRM integration, and who owns them after the contract ends
- Reporting access and commitment length
A lower monthly fee with half the contact volume costs more per conversation. Our guide to appointment setting pricing breaks down the common models.
Which Company Fits Your Business Better?
Clutch data shows that SalesAR’s client mix and Belkins’ are close: mid-market companies write 55% of our reviews and 50% of theirs, small businesses 30% each, and enterprise 15% and 20%. So when you choose a B2B lead generation partner, I’d think in scenarios.
Startups and Companies Testing Outbound
If outbound is unproven for you, commitment size matters most. SalesAR built its 1-month Pilot for that case: one ICP segment, signal-based targeting, and a month of real replies. Belkins has a dedicated startup page and builds a custom proposal. Its public starter configuration uses annual framing: 100 guaranteed appointments per year.
“A one-month pilot tells you whether your ICP responds, which segment replies first, and which message angle lands. It gives you a rough cost per meeting at best, so we treat it as a learning month and plan the 3-month campaign from its data.”
SMB and Growing B2B Companies
Growing teams usually need predictable capacity without hiring SDRs. SalesAR and Belkins both work as an outsourced SDR team with an account manager, researchers, SDRs, and copywriters. SalesAR’s Growth plan sets the term at three months with two ICP segments. Belkins scopes volume and channels to your TAM and revenue goals. My advice: pick by how much structure you want upfront.
Mid-Market, Enterprise, and Complex ICPs
Larger programs bring buying committees, several international markets, and stricter reporting. Belkins names a center of excellence for complex projects with many active channels and prices by TAM and number of customer groups. SalesAR shows niche work in cases such as Akridata, where the audience was computer vision engineers and CTOs. For a technical or narrow ICP, I’d compare research depth and segmentation.
Discuss your ICP and campaign requirements with SalesAR. After the strategy call, you get a free batch of test leads matched to your ICP.
Results, Case Studies, and Client Proof
Both companies publish plenty of evidence, so I focused on what you can verify yourself.
The cases I picked differ in duration, market, ICP, and how they define an appointment. Read them as examples of each agency’s work.
You can read our full
Belkins keeps its library at
Where SalesAR May Be a Better Fit
Now for the part where I argue our side, with facts attached.
SalesAR may be worth considering if:
Where Belkins May Be a Better Fit
A fair comparison names the competitor’s strengths too, and I see several in Belkins’ official materials. I’d point you to Belkins if:
Is SalesAR a Good Belkins Alternative?
Yes, for certain B2B teams. I’d call SalesAR a relevant alternative when your plan centers on email and LinkedIn, when you want a pilot before a longer term, or when research on a narrow ICP is the hard part. The right choice depends on your campaign requirements. A universal ranking would mislead you.
People who tell me they’re researching Belkins alternatives usually want one of three things: a different entry format, a different channel mix, or a second quote. We overlap with Belkins on the core: manual research, managed outbound lead generation, SDR qualification, booked meetings, deliverability setup, and a similar client mix on Clutch. That overlap explains why we appear among Belkins’ competitors.
Other companies like Belkins may suit different needs, and our list of
SalesAR vs Belkins: Final Verdict
So, SalesAR or Belkins? The better choice depends on how you want to structure outbound, the channels you need, the depth of research required, your target market, and your budget.
| Choose based on | SalesAR may fit if | Belkins may fit if |
|---|---|---|
| Campaign model | You want a clear path from a 1-month Pilot to a 3-month plan with defined scope | You want a custom engagement built around company size, TAM, revenue goals, content, and channels |
| Targeting | You need ICP-focused research with manual verification of decision-makers and segmented lists | You need TAM calculation, buyer-profile mapping, and validation across several customer groups |
| Channels | Your outbound runs on email and LinkedIn | You want email, LinkedIn, and cold calling in one engagement |
| Pricing approach | You are fine with a quote after a discovery call and want preset formats | You want a published entry point (average starter price from $5,000) and a custom proposal |
| Company stage | You are a startup, SMB, or growing team that wants to test or establish outbound | You are an established SMB, mid-market, or enterprise team planning a broader program |
| Market complexity | Your ICP is narrow or technical, and research precision is the priority | You have a complex TAM, several buyer groups, long deal cycles, and need calling |
5 Questions to Answer First
Before you sign with either of us, I’d answer these:
- Do your buyers answer the phone, or do they live in email and LinkedIn?
- Do you need a one-month test, or are you ready for a multi-month program?
- How narrow is your ICP, and who verifies the list?
- What exactly counts as a qualified appointment in the contract?
- Who owns the domains, data, and sequences when the engagement ends?
If we’re on your shortlist as an alternative to Belkins, our guide on how to choose a lead generation agency adds a full vendor checklist.
Tell us about your target market, sales goals, and current outbound setup. We’ll help you determine whether SalesAR is the right fit.
FAQ
SalesAR vs Belkins: which is better for B2B lead generation?
Neither is better for every buyer. SalesAR suits teams that want email and LinkedIn outbound, human-checked research, and a 1-month Pilot as a first step. Belkins suits teams that want cold calling as a core channel and a custom-scoped program. Clutch ratings are close, 4.8 and 4.9, so decide by channels, entry format, and scope.
Is SalesAR a good Belkins alternative?
Yes, for teams whose outbound centers on email and LinkedIn, who want to start with a pilot, or who target a narrow, technical ICP. Teams that need phone outreach by default or a TAM-based custom program may find Belkins closer to their requirements.
What are the main differences between SalesAR and Belkins?
As of October 2026, SalesAR and Belkins differ in three ways. Channels: SalesAR focuses on email and LinkedIn, and Belkins adds cold calling as a core channel. Entry format: SalesAR offers a 1-month Pilot and a 3-month Growth plan, and Belkins builds custom proposals. Pricing: Belkins lists an average starter price from $5,000, and SalesAR quotes on request.
How does SalesAR pricing compare with Belkins?
Belkins publishes an average starter price from $5,000 for appointment setting, adjusted by company size, TAM, goals, and channels. At SalesAR, we quote after a discovery call, based on plan length, prospect volume, and ICP segments.
Which company is better for B2B appointment setting?
Both treat B2B appointment setting as a core service: SDRs qualify interested prospects, book sales meetings into your calendar, and send reminders. Belkins names no-show recovery and 100 guaranteed appointments per year in its starter configuration. Choose SalesAR if your appointments come from email and LinkedIn; choose Belkins if you need calling and annual guaranteed volume.
What services do SalesAR and Belkins both provide?
Both provide ICP and market research, manual list building and verification, email deliverability setup, copywriting, email and LinkedIn outreach, lead qualification, meeting booking, reporting, and ongoing optimization. Both also offer account-based marketing and standalone lead research, and each assigns an account manager, researchers, SDRs, and copywriters.
What should I compare before choosing between SalesAR and Belkins?
I’d compare scope, monthly contact volume, channels included in the base price, research and verification method, qualification rules, expected output, contract length, reporting access, and ownership of domains and data. Then check case studies in your industry and read recent Clutch reviews for both.
What are the best alternatives to Belkins?
SalesAR is one possible alternative for teams that prefer email and LinkedIn outbound with a pilot option. Other providers may fit different needs: pay-per-meeting models, calling-only teams, or enterprise ABM programs.
