How WEYTEC Drove Enterprise Lead Generation for Mission-Critical Systems

A Swiss-based infrastructure tech company specializing in workplace optimization services, WEYTEC delivers advanced control room solutions and trading technology built on robust KVM systems. Their technology powers operations in sectors where precision and uptime are non-negotiable—such as energy management, air traffic control, transportation, and public safety.

They turned to SalesAR to generate qualified B2B appointments through multi-channel campaigns that could support their complex B2B sales process and break into hard-to-reach verticals. Their growth hinged on connecting with niche audiences that are typically hard to reach, and that’s where SalesAR came in.

“SalesAR became an extension of our sales team. They understood our niche, spoke our customers’ language, and helped us break into sectors that are typically hard to access. The quality of conversations was excellent, and the results speak for themselves.” — Head of Sales, WEYTEC.

The Challenge: Breaking Through a Competitive Market

As they sought to expand their presence across Europe and North America, the client required a strategy for lead generation for mission-critical systems — something traditional B2B outbound marketing couldn’t deliver alone. With a product tailored for mission-critical environments, every lead had to be not only relevant but also responsible for infrastructure that couldn’t afford downtime. This meant precise targeting, customized messaging, and flawless execution across channels.

• Identify and engage IT decision-makers and infrastructure managers within complex, regulated environments such as energy, transportation, and emergency response sectors.
• Generate sales-qualified appointments with mid- to large-sized companies (200–10,000+ employees).
• Penetrate new markets across Europe and North America.
• Tailor messaging to particular pain points related to control room operations and KVM technology.
• Cut through inbox clutter and build trust with stakeholders in mission-critical industries.

Selling to IT decision-makers requires a deep understanding of their operational challenges, compliance concerns, and infrastructure demands.

Responsible team

The Strategy: Connect with High-Value Leads

To help break into highly specialized and risk-averse industries, SalesAR designed a multi-phase strategy focused on precision, personalization, and relevance. Rather than casting a wide net, we applied ABM for infrastructure vendors to ensure every message aligned with organizational priorities and operational use cases.

Every lead was handpicked, every message tested, and every step designed to convert interest into a real conversation.

Our campaign was structured around selling to CIOs and infrastructure managers by focusing on efficiency, system integration, and long-term reliability—core priorities for control room operations.

Step 1: Precision Targeting and Prospect Research

The foundation of our strategy began with pinpoint accuracy. To maximize outreach efficiency, we first defined a highly specific ICP, critical for lead generation for infrastructure tech and B2B hardware vendors. This ensured that every prospect aligned with both operational and commercial goals.

We focused on:

1. Roles: CTOs, Heads of Operations, Infrastructure Managers, and Procurement Directors.
2. Industries: Energy, Air Traffic Control, Transport, Emergency Response, Public Safety.
3. Companies: Mid-to-enterprise scale (200–10,000+ employees) across Europe and the U.S.

This level of targeting helped eliminate noise, increase message relevance, and connect with individuals capable of driving purchase decisions in mission-critical environments.

Step 2: Custom Messaging and Vertical-Specific Content

Once the audience was clearly defined, we created personalized flows tailored to cold outreach for niche B2B sectors and developed messaging frameworks that reflected the complexity of their integrated solutions. Their value proposition is strongest when contextualized, so we made sure every touchpoint reflected the recipient’s unique challenges and operational realities.

This was especially effective for lead generation for software and hardware integration, where understanding the tech stack is key.

We built multi-step, tailored outreach sequences that included:

• Industry-specific language and known pain points.
• Use cases highlighting the impact on operational efficiency and reliability.
• Event-based content tailored to prospects attending central control rooms and tech conferences.

By speaking their language and solving the correct problems, we positioned the client as a credible and relevant solution, not just another vendor.

Step 3: Campaign Execution and Real-Time Optimization

We launched coordinated outreach across both email and LinkedIn, key pillars of LinkedIn lead generation for B2B companies and outbound sales for control room solutions.

Key campaign variables included:

• Subject lines
• Opening messages
• Follow-up timing and cadence

Each week, we optimized the campaign based on reply rates, lead quality, and client feedback, ensuring it remained agile, efficient, and aligned with goals.

Results: Measurable Impact and Real Conversations

Through a strategic blend of email and LinkedIn outreach, SalesAR establishes contact with qualified leads in highly specialized industries.

The campaign combined demand generation for financial tech and precision targeting to support lead generation for trading technology, helping the client break into new sectors and generate leads for complex tech products.

Email Outreach Highlights

1. Delivery Rate: 98.6% — ensuring almost every message reached the right inbox
2. Bounce Rate: Just 1.4%, thanks to precise prospect research and validation
3. Open Rate per Email: 16.96%, reflecting solid interest in a niche technical offering
4. Companies Researched: 292
5. Contacts Researched: 1,377

LinkedIn Outreach Highlights

1. Invited: 4,039 prospects
2. Connected: 796 (Connection Rate: 19.71%)
3. Follow-Up Messages Sent: 1,189
4. Replies Received: 87 (Reply Rate: 2.15%)

Looking to Break Into Hard-to-Reach Markets?

SalesAR empowers growth-focused companies to connect with high-value decision-makers through tailored outreach and data-driven strategy.

Whether you’re targeting niche industries or need help understanding how to generate B2B leads in technical markets, SalesAR provides proven B2B lead generation strategies tailored to infrastructure vendors, system integrators, and B2B companies.

Schedule a consultation to discover how we can support your team with professional lead generation for hardware companies.